Category Archives: Leverage2Market

Leveraging LinkedIn: Marketing Strategy for Business Professionals

Eric Gruber Founder Article Marketing Experts and GetLinkedInHelp.com www.getlinkedinhelp.com Eric Gruber is an article marketing expert who creates online marketplace opportunities for small business owners who want to get more website traffic, prospects and profits. His own articles are published … Continue reading

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Keeping It Legal: Protecting Your Brand Assets

Erik Pelton Founder Erik M. Pelton & Associates www.tm4smallbiz.com Erik Pelton is the founder of Erik M. Pelton & Associates, PLLC, a boutique trademark law firm in Falls Church, VA. Prior to starting the firm, Erik worked for two years … Continue reading

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Integrate 2011 Interview: Measuring Marketing

Drew Stevens Adjunct Professor – West Virginia University – IMC Program imc.wvu.edu/about/faculty/drew_stevens Linda Popky interviews Drew Stevens at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about key issues in measuring marketing. Drew works with senior … Continue reading

Posted in Customer Relationships, Leverage2Market, Linda Popky, Marketing Thought Leadership Podcast, Podcasts | 1 Comment

Integrate 2011 Interview: Virtual Evolution – From E-Commerce to V-Commerce

Susan Jones Adjunct Professor – West Virginia University – IMC Program imc.wvu.edu/about/faculty/susan_jones Linda Popky interviews Susan Jones at the recent Integrate 2011 Conference, for IMC professionals at West Virginia University about trends in virtual commerce. Susan is a Professor of … Continue reading

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