New Silicon Valley Marketing Strategy Roundtables Start in January

Mark your calendar for the first Northern California Business Marketing Association (BMA) Marketing Strategy Roundtable breakfast meeting on Tuesday, January 26th in Palo Alto.

I’m very pleased to be hosting this brand new series, modeled after BMA’s successful roundtables series on product marketing, branding and other marketing areas. We’ll be featuring dynamic speakers focused on marketing strategy topics of interest to Silicon Valley marketing professionals.

Brett OlszewskiBrett Olszewski

January’s speaker will be Brett Olszewski, Chief Sales and Marketing Officer of K/P Corporation. Brett will discuss how on-demand marketing technology offers marketers the ability to affordably do it all: making closed loop marketing programs that drive the customer conversation a more practical reality. He’ll provide examples of how marketing strategy, execution and measurement can be successfully applied in an on-demand environment.

In February, we’ll be hearing from Nilofer Merchant of Rubicon about The New How: Enabling the Front Lines of Change.

Roundtable meetings will be held at Scott’s Seafood Restaurant, 855 El Camino Real in Palo Alto, on the last Tuesday of the month from 8 to 9:30 am. Cost is only $15 for BMA members and $30 for nonmembers, which includes your breakfast.

Register now.

This entry was posted in Marketing Strategy and tagged , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.

    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: The Cost of Hidden Friction. Bring friction to the forefront to manage it better. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats