Maria Ross, the founder of brand consultancy Red Slice, believes cash flow, creativity, and compassion are not mutually exclusive. She advises entrepreneurs and fast-growth businesses on building irresistible brand stories and messaging to better connect with customers. Maria has authored multiple books, including Branding Basics for Small Business and The Empathy Edge: Harnessing the Value of Compassion as an Engine For Success. In 2008, shortly after launching her business, she suffered a ruptured brain aneurysm that almost killed her and inspired her memoir, Rebooting My Brain.
In this podcast, Maria explains why empathy is so important in today’s workplace, and discusses the benefits that accrue to companies who adopt empathy as a practice. She gives us examples of how marketers can adopt more empathy in our daily work, in order to enhance the customer experience.
Listen to this podcast.