Top of Mind Thursday – March 14, 2024: Overcomplication

Leverage2Market Logo

I’m in the middle of a big remodeling project which involves purchasing new appliances.

It used to be if you needed a washer and dryer, or a refrigerator, or a dishwasher, you had a few different options to choose from. Perhaps you could get extra settings for very dirty dishes, an ice maker for the fridge, or a delicate setting on the washer.

Now, not only can you get a myriad of features, but almost every manufacturer offers the ability to include Wifi with their equipment. I even was shown a kitchen faucet that responded to voice commands.

Me: Why do I need to talk to my faucet?

Sales Rep: You can tell it to turn on and off.

Me: Can’t I just turn it on and off myself?

Sales Rep: Yes, but you can also tell it to fill up a 5 gallon pot and it will know how much water to put in.

Me: I don’t even know the gallon size of any of my pots. I’d have to figure that out. By the time I did that, I could have turned on the water, filled the pot, and turned it off.

Then there’s the dryer with Wifi. . .

Me: Why do I need Wifi in my dryer?

Sales Rep: Well, some people like it.

Me: Will it take my wet clothes from the washer and put them in the dryer?

Sales Rep: Umm, no.

Me: Will it fold the clothes once they’re done?

Sales Rep: Nope.

Me: Well, then why do I need Wifi?

Sales Rep: It will notify you when the clothes are dry.

Me: Doesn’t the buzzer on the non-Wifi dryer do that for $200 less?

Sales Rep: Umm, yes.

There are times when technology really improves our lives. Then there are times when we take something simple and over-complicate it just because we can.

Are you offering your customers real value? Or, are you actually making their lives more complicated? Wait, you can get Wifi with that.


Check out our marketing leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in Articles & Resources, l2massociates, Leverage2Market, Linda Popky, Marketing, News and Updates, Top of Mind Thursday Memo and tagged , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats