Top of Mind Thursday – July 20, 2023: Weather or Not You Like It

Leverage2Market Logo

The weather outside is frightful–and it’s got nothing to do with holidays and snow.

The planet is recording its hottest weather on record. In places like Iran, temperatures reached 130 degrees, which is close to the presumed limit for human survival. Arizona endured a record number of high temperature days in a row, massive rainstorms in the Northeast flooded the streets of Vermont’s capital, and smoke from Canadian wildfires polluted much of the North American continent.

We’ve been hearing about the dangers of climate change for awhile now. The public appears to have divided into three groups: Those that believe we are close to an existential crisis, those that think this is all in our heads, and a third group who doesn’t know what to believe, so they just keep doing what they’ve always done before.

Whether it’s climate change or cancer prevention or managing business risks, putting your head in the sand and ignoring warning signs of potential danger is not a great winning strategy.

Whether or not you believe this situation was made or exacerbated by human actions, it’s humans who need to take action now to safeguard our future. Some of the predictions are quite dire and overwhelming, but this ignores the fact that every big challenge can be broken down into smaller bites that are more readily digestible by mere mortals.

Writing a book can seem overwhelming if you don’t break it into a set of smaller tasks. Building a successful business from scratch can seem unattainable if you look only at the end goal, without creating milestones along the way. Getting in great physical shape is unattainable if you expect to jump from the couch to the Olympics.

We can’t control the weather, but we can manage our responses–both proactively and reactively. Our success depends on whether or not we’re ready to roll up our sleeves and play the hand that’s now in front of us–whether or not it’s what we want it to be.

Check out our marketing leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats