Top of Mind Thursday August 10, 2017: The Truth About Consequences

Top of Mind Thursday

On Tuesday, Google fired engineer James Damore, who wrote a manifesto distributed throughout the company on why women are biologically unfit to be in the tech industry.

Leverage2Market Logo

Damore’s 3300-word screed went viral throughout the web over the weekend, raising issues about how the Internet giant would respond. Google didn’t address the firing specifically, but said that with the document, Damore violated his employee code of conduct.

Was this a limitation on free speech? Not when the writing in question was created and released using corporate resources. We’ve seen individuals fired (perhaps unfairly) for sending out an inappropriate Tweet, but a 3300-word document isn’t a spur-of-the-moment emotional decision. This document required considerable thought and effort.

Who Damore was defaming is really not relevant. Imagine if the document said Blacks, Hispanics, Jews, Muslims, or LGBT people–or perhaps even white men–are unfit to be in technology.

Now imagine how your organization would handle a similar situation. Do your employees know what’s included in your code of conduct? Do you even have a code of conduct? How would you handle such a situation, both internally with employees, and with your external audiences? What kind of discussions might you have within your organization that encourage ongoing dialogues rather than one-way rants?

The truth is that what’s said and done under the umbrella of your brand has consequences–for the company as well as for the individual expressing their thoughts.

To subscribe, please click here.

Contact me to find out how to get heard above the noise

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.

Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats