What’s New
Article: Who's Winning? Lessons from The Government Shutdown Crisis. Linda Popky discusses how the heat of friction drives innovation on Commpro.
Article: Cut Through the Noise: Traditional vs. Digital Marketing Part II by Carie Ferg, Manta Contributor, Midlands Directory. Linda Popky discusses whether to use traditional versus digital marketing based on your audience and prospects.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.
Podcast: Linda Popky interviews Marcia Daszko who discusses the key factors that allow an organization to create positive transformation. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Friction Point: From Success to Stagnation. Don't lose your company's edge. Encourage constructive friction. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: BBC
It’s All About the Relationships: What We Can Learn from Successful Networkers
Ivan Misner Founder, BNI www.ivanmisner.com Dr. Ivan Misner is the founder and chief visionary office of BNI, the world’s largest business networking organization. Founded in 1985, the organization now has over 8,200 chapters throughout every populated continent of the world. … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged BBC, BNI, CNN, Entrepreneur.com, father of modern networking, Ivan Misner, LA Times, Linda Popky, marketing thought leadership, New York Times, Today Show, Wall Street Journal
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CNN @ 30: How the World of News Has Changed in Three Decades
CNN offered news 24 hours a day on a global basis. It broke the “rules” that news time and coverage were both limited and latent.
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Posted in Television
Tagged ABC, BBC, CBS, CNN, Cuban missile crisis, Gulf war coverage, Huntley and Brinkley, James Earl Jones, Larry King, NBC, New York Times, PBS, Vietnam, Walter Cronkite, Watergate, Wolf Blitzer
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