Marketing Leverage Times – Winter 2014


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Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business issues. We hope you’ll enjoy this regular collection of tips, tidbits and tools and we welcome your input and feedback.


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Smoking Out the CVS Brand

CVS, the nationwide drugstore chain, recently announced they are suspending the sale of tobacco products in their stores, walking away from more than $2B in annual revenues. To nonsmokers, this may look like a moral victory-one less place where cigarettes can easily be procured-even at a big financial cost.

But from a brand perspective this looks like a different decision entirely.

Read more.


Using the Force: Marketing Workshop April 8th

Use The ForceEarly Bird Discount Expires March 1st

You’re good at what you do. Clients and customers like you. Why don’t you have the nature and value of business you deserve?

This one-day workshop is designed to help you create and master the marketing activities that will help you take your business to the next level by bringing clients and prospects to you, rather than you having to chase business on an ongoing basis.

This workshop, to be held in Mt. View CA, combines material from Million Dollar Consultant® Alan Weiss, with that of award-winning marketing expert Linda Popky.

Learn more.


Top of Mind Thursday

Top of Mind ThursdayNew!

“Quick, concise, and to the point.”
“Great insights.”
“I look forward to seeing this each week.”

These are typical of the comments we’re receiving about our new weekly communication, Top of Mind Thursday. Look for this each Thursday morning. If you’re not getting this, subscribe now. Or, tell us who else should be receiving this, too.


Consider an Advisor

WinnerWouldn’t it be nice to have a third party objective resource? How about a sounding board for reviewing plans, an idea source for planning implementation, a responsive expert for questions and advice, a support system for accountability, or just a devil’s advocate to review potential key decisions?

Over the last 20 years, executives in a wide range of organizations, from Fortune 500 companies to startups, have relied on Linda Popky as a trusted advisor.

We offer three types of Advisory Services:

  • Executive Advisor – for senior-level corporate executives
  • Startup Advisor – for executives at start-up and emerging companies
  • Consultant Advisor – for consultants and professional services firms

Contact us for more information.


Now Available: Night Songs

Night SongsLinda’s Classical Piano Album

Night Songs, an album of Linda Popky playing classical piano pieces, is now available. This collection of short lyrical classical pieces features Linda on piano is available in both MP3 files and as a physical CD. Proceeds benefit JDRF, the Juvenile Diabetes Research Foundation.

More information is available at LindaPlaysPiano.com.


Take Just a Moment for Marketing

Just a Moment for Marketing…with our new short video series, Just a Moment for Marketing

In less than 90 seconds, we’ll give you a useful marketing tip or insight. New videos will be posted regularly.

Watch the latest episode now.


What Marketing Thought Leaders Are Saying

Marketing Thought LeadershipCheck out the latest episodes in our podcast series, Marketing Thought Leadership.

  • Meg Bear on the 21st century power couple: why CMOs and CIOs belong together
  • Christine Crandell on the customer experience–are you ready for the new journey?
  • Joseph Rosenfeld on fashioning your personal brand

Join our podcast update list.

Suggestions for speakers or topics? Let us know.


In the News

Leverage2MarketLinda presented on Marketing for consultants at Alan Weiss’s Million Dollar Consulting College® in Newport, RI in December.

Fast Forward in ’14, our Top of the Year Teleseminar, was held in January. MP3 recording available.

In January, Linda presented Setting the Right Coordinates: 7 Ways to Jumpstart Your Marketing to the SVForum Marketing SIG.

Linda is now the Public Relations Coordinator for the Society for the Advancement of Consulting (SAC). The February release was titled Skill Gaps Will Impact Coming Boom in US Economy.

On April 1, Linda will interview Simma Lieberman about ten practical, easy actions from her new book, 110 Ways to Champion Diversity and Build Inclusion, that you can take that to affect the climate of inclusion in your organization.

Linda will be one of 40 Women of Influence in Silicon Valley participating in the special BizWomen Mentoring Monday event in Palo Alto on April 7.


Upcoming Events

  • CalendarLeverage: Grow Your Consulting Practice With Less Marketing – PATCA, March 13
  • Practical Ways to Champion Diversity and Build Inclusion: Teleseminar Interview With Simma Lieberman- April 1, 10am
  • BizWomen: Mentoring Monday – Crowne Plaza, Palto Alto, April 7
  • Use The Force: Leveraging Marketing Gravity Workshop – Mountain View, CA, April 8
  • Marketing Presentation at the Million Dollar Consulting College – Newport, RI, May 8

We are in the process of booking our Summer speaking schedule. If your business or association could use a dynamic, thought-provoking presentation or workshop on marketing or business strategy, please contact us at info@Leverage2Market.com.

Download our Speaker Sheet.

Remember: Our workshops and seminars are available to individuals and corporate groups. Contact us at info@leverage2market.com for more information.


We Grow Through Referrals

Our goal is to offer the value we provide to as many people and organizations as we can. Our business is 100% referral-based, which means we rely on people like you to tell others about the types of results they can get from working with us.

If you know an organization that could benefit from more impactful marketing programs, processes, or people, please let us know.


Our List

You are receiving this newsletter because you have been identified as someone who may be interested in receiving communications related to marketing strategy from Linda Popky and/or Leverage2Market Associates. We do not ever sell, rent, lease, or otherwise distribute our mailing list. If you would like to be removed from this list, please unsubscribe here.


Please feel free to forward this newsletter to others you think may enjoy it. To be added to our subscription list, please subscribe here.

For more information on how to get more powerful performance from your marketing investment, contact us.

Linda
Linda Popky

President
Leverage2Market Associates, Inc.
One of Silicon Valley’s Top Women of Influence
Member, Million Dollar Consulting® Hall of Fame, Certified Master Mentor

Email: linda@popky.com
Phone: 650-281-4854
Fax: 650-453-3661
Web: www.Leverage2Market.com

  • Upcoming Events

  • What’s New

    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Consulting Society Announces Leadership Change, Expanded Offerings" – Read release.

    Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: A Hero Whose Time Has Come. Take your inspiration from heroes who bring out the best in us. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats