Dedication to doing good isn’t enough.

As a non-profit, you have an important mission: to support and promote a worthwhile cause. The problem is there are many, many other organizations competing for attention and dollars, especially in this tight economy. To succeed, you need to show why your group stands out above all the other causes that are asking for time, money and resources.

Non-profits have multiple audiences and stakeholders, including constituents or members, volunteers, donors, and even government and regulatory authorities. You’ve got limited budgets, which means you’ve probably supplemented a small team of staff members with volunteers. The problem is while many of these individuals may be enthusiastic and energetic, you may still not have the right mix of resources and talents to be successful.

What do you do?

Make your limited resources go further by articulating your organization’s value and brand so that you can get the best results possible from your marketing and fundraising efforts.

At Leverage2Market® Associates, we understand how to make small budgets go a long way. We help non-profits and membership associations focus their limited time and resources efficiently and intelligently on marketing initiatives that deliver results. We offer coaching and mentoring programs, and can help you refine your value proposition, branding and messaging, or help you launch new communications initiatives. Let us help you do well at doing good.


Could you use a trusted advisor? Learn more about our advisory services.


Click Here to Browse Additional Resources for Non-Profit Organizations


Books & Teleseminars for Non-Profits

Promoting Your Non-Profit

Promoting Your Non Profit:
Using Marketing to Help Your Organization Succeed in a Turbulent Time

Promoting Your Non-Profit Teleseminar Series

Linda Popky’s Leverage2Market™ Teleseminar Series:
Succeed in a Turbulent Time

  • Read Our Blog

  • What’s New

    Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen

    Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.

    Podcast: Linda Popky interviews Margot Bloomstein who talks about how brands can build trust in a world filled with cynicism. - Listen

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "The Best Companies Innovate for Growth, Not Just Survival" - Linda notes that the 'good old days' of normal are gone, so create new and different offerings that fit the times and thrive! – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats