Large organizations often have complex marketing needs.
Marketing resources tend to be split into multiple organizations and teams may be geographically dispersed around the globe. Success requires coordinating marketing initiatives amongst groups with differing goals and objectives, as well as managing diverse requirements and competing messages. In today’s environment, the demands on an enterprise marketing organization are more intense and the resources allotted less generous.
Leverage2Market® Associates works with enterprises and large organizations to use marketing resources, including programs, processes and people, as effectively and efficiently as possible. Depending on your needs, we can support internal marketing teams or provide content and process expertise to meet specific objectives. Our extensive experience in Fortune 500 companies means we understand the workings of very large organizations, so we can come up to speed quickly and meet your objectives, from market analysis and sizing to complete program design and execution.
We’ve created, developed and executed complex marketing campaigns, communications strategies, sales support, partner and channel programs, marketing operations initiatives, and market and industry development programs. We’ve also worked with Fortune 500 companies to identify core marketing competencies and to develop plans to build these strengths within their marketing teams.
Let us work with you and your team to orchestrate the best possible marketing performance from your organization.
“Canto asked Leverage2Market to help us develop a strategic marketing plan. Linda came in and quickly gained an understanding of Canto’s business model and marketing needs, and worked with us to develop a marketing plan that could guide our strategic and tactical marketing activities. She kept all the stakeholders in the loop and managed the project very effectively, despite having to deal with multiple time zones. Linda’s ability to quickly assess, understand and work through the business issues was the most important factor in making this engagement successful.”
– Kathleen Gilligan, General Manager, Canto Software, Inc.
Not only do we work directly with some of the leading enterprises in the country, but we are also asked by many outstanding consulting firms to join their teams in supporting large projects at enterprise clients. They choose us because they know we combine the experience and expertise they need with a track record of proven performance—and that we’ll come up to speed and be productive very quickly in a large company environment.
Contact us for more information on how we can help your team win with your next marketing project.
Could you use a trusted advisor? Learn more about our advisory services.
Resources for Enterprises
» Market Leverage Factors: Launching a Marketing Campaign
» Market Leverage Factors: Brand Review and Refresh
» Market Leverage Factors: Market Sizing—Does This Market Fit?
» Marketing in Turbulent Times – 10 Tips for Keeping Employees Motivated (PDF)
» Marketing in Turbulent Times – 10 Tips for Managing Expectations (PDF)
» Ten Seeds to Plant for Ongoing Marketing Success (PDF)