When the name on the door is yours, you’ve got to make it your business to market and sell yourself.

No matter how good you are at your profession or craft, the success of your business depends on your ability to effectively reach and close clients and prospects. To do that you need a strong brand, compelling messages, and focused marketing strategies.

At Leverage2Market® Associates, we understand how important it is to develop a brand and marketing presence that resonates with both existing clients and potential prospects. We’ll work with you to articulate the unique value you provide then use that to differentiate your business and develop effective marketing strategies to grow your practice.

We’ve helped consultants rebrand and re-launch their businesses, worked to establish a positive web presence, developed effective marketing programs and developed compelling branding and messaging for consultants and professional services firms.

We’ll work with you to strategize how to exploit marketing and sales opportunities, getting the most from key client meetings, as well as review your marketing goals and develop tailored marketing programs.

We offer coaching and mentoring programs, and can help you refine your value proposition, branding and messaging, or launch new communications initiatives. Let us make you and your business look good.

We Also Team with Top Consultants

We’re often asked by outstanding consulting firms to join their teams in supporting large projects at enterprise clients. They choose us because they know we combine the experience and expertise they need with a track record of proven performance—and that we’ll come up to speed and be productive very quickly in a large company environment.

Contact us for more information on how we can help your team win with your next marketing project.


Could you use a trusted advisor? Learn more about our advisory services.


See Resources for Consultants and Professional Service Firms


See what other top consultants are saying about Linda…

“Linda has tremendous marketing expertise. She is able to provide practical insights on overall marketing strategy and make valuable recommendations that will improve your ability to attract clients.”

Scott K. Edinger
The Edinger Group

“Linda strikes the perfect chord when gathering customer insights. She uncovers the details and brings them together into a coherent description that makes it clear what must be done, with which customers and the value of doing so.”

Constance Dierickx, PhD
CD Consulting Group LLC

“Linda Popky knows marketing. She is well qualified; her honors speak to that. But there is more. Linda listens, she seeks first to understand what you want, and then she determines how to deliver. In my case, she assembled a team of experts to fill in gaps…”

Ed Poll
LawBiz® Management

“It was a pleasure to work with Linda. She quickly sized up my business situation and drilled down to my specific needs. Linda helped me refine my value proposition to focus on the results I obtain for clients and then applied it to the prospects I had been trying to move along…”

Shelly Gordon
G2 Communications, Inc.


Resources for Consultants and Professional Service Forms

» Consultants PowerPak Series: Fuel Your Growth – mp3 or CD set
» Consultants PowerPak Series: Ignite Your Business – mp3 or CD set
» Key Factors that Determine Your Online Reputation
» Ten Ways to Build Your Personal Brand (PDF)
» Key Factors that Determine Your Online Reputation
» Tips for Promoting Professional Services (PDF)
» Tips for Creating Powerful Proposals (PDF)
» Linda talks about “The Myths and Realities of Marketing” (mp3)NorCal SAC Teleconference, Aug 2, 2011
» Linda discusses “The 10 Marketing Priniciples Every Coach Should Know (But Most Are Afraid to Ask)” (mp3)Aug 19, 2011

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    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "Stand-Out Consultants: What I Learned from Linda Popky" on Business and Technology - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    Video: Interview of Linda Popky about Marketing Above the Noise by Shawna Suckow of the Buyer Insider.

    Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.

    SAC® Press Release: "Future AI Technology Neither Panacea Nor Threat" – Read release.

    Podcast: Linda Popky interviews Alan Willett, President of Oxseeker, who talks about why it's important for organizations to find ways to harness the energy of those people who appear to be difficult and even unleadable. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Mocha on Marketing: Choosing Your Treats. Ask your customers what they prefer. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats