Integrate 2011 Interview: Measuring Marketing

Home ›› Blog ›› Customer Relationships ›› Integrate 2011 Interview: Measuring Marketing

Integrate 2011 Interview: Measuring Marketing

Posted on July 25, 2011 by Leverage2Market

Drew Stevens
Adjunct Professor –
West Virginia University – IMC Program
imc.wvu.edu/about/faculty/drew_stevens

Linda Popky interviews Drew Stevens at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about key issues in measuring marketing.

Drew works with senior officers (CEOs, Presidents) and Sales Directors who struggle with their sales teams to meet organizational goals and acquire new clients. He helps organizations develop brand loyalty with IMC tactics to help increase relationships and the customer experience. Drew is an adjunct instructor with several graduate universities including West Virginia University, as well as a frequently requested keynote speaker and media expert.

View this podcast.

This entry was posted in Customer Relationships, Leverage2Market, Linda Popky, Marketing Thought Leadership Podcast, Podcasts. Bookmark the permalink.

One Response to Integrate 2011 Interview: Measuring Marketing

  • Read Our Blog

  • What’s New

    Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen

    Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.

    SAC® Press Release: "Navigating the Business Storm: Stress-Test Now, Not Later" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up

  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats