Top of Mind Thursday Memo Archive

Top of Mind Thursday February 8., 2018: Fly Like An Eagle

Top of Mind Thursday

It wasn’t supposed to go down this way. Tom Brady and the Patriots were supposed to go to Minneapolis and come back with his sixth Super Bowl win.

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And for a good part of the game, it looked like that might still happen. But the Philadelphia Eagles stayed the course to beat the Patriots 41-33–in spite of 40-year-old Brady setting a record for the most yards passing in any NFL game.

The Eagles’ quarterback Nick Foles wasn’t even supposed to still be in the NFL. He was a backup player who had seriously considered leaving the game.

Yet in spite of all of that, the Eagles came home with their first Super Bowl win and the Patriots went back to New England denied.

That’s because when it comes to a single game, anything can happen. And we really should be looking at each challenge in life, whether business or personal, as a single event. Rather than focus on the past record of the opposition or why we can’t succeed, we need to think about how to muster all our resources and achieve the necessary goals.

The only contest that matters is the one in front of us today. When we focus on that, we can truly soar.

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Top of Mind Thursday January 18, 2018: This is Not a Drill

Top of Mind Thursday

Saturday morning, less than 12 hours after arriving in Hawaii for vacation, I was rudely awakened by a loud alert on my cell phone: Ballistic missile threat inbound to Hawaii. Seek immediate shelter. This is not a drill.

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Wow. Talk about a shocking way to start a vacation! We were already inside a condo in a concrete building, so we were likely as sheltered as we could get. The problem was we had no idea what was really happening.

It took close to 15 minutes for local TV stations to interrupt programming with banners repeating the warning, and it was a full 38 minutes before the state emergency management team released an official notification that this was a false alarm. CNN didn’t even pick up the story until after the alert had been cancelled. It was on Twitter that we got the most up-to-date information, including tweets that said this was likely a false alarm.

Meanwhile, in Honolulu, people panicked–running from beaches, exiting freeways, clearing shopping areas. This is no surprise. Not only was Honolulu more likely to be an intended missile target than where we were on Maui, but Honolulu’s Pearl Harbor HAD been bombed during WWII. And the alert sent out during that attack 76 years ago ended with the very same words: this is not a drill.

Hawaii is investigating why this alert was sent out: what processes need to be changed to prevent someone from mistakenly sending an alert like this to over a million people? Just as importantly, why did it take so long to let those same people know that this was a false alarm?

How does your business protect itself, employees, and customers from unwarranted communications like this? What safeguards do you have in place to ensure these types of mistakes don’t happen? And, if they do happen, what is your plan to alert all involved as quickly as possible that the threat is managed or not real?

What happened here in Hawaii is that the emergency management team likely didn’t run enough drills to test the system and find the holes. Don’t let this happen to you. Otherwise, that sucking sound you hear may be your customers losing confidence in your ability to serve them. And, trust me, that will be the real thing–not a drill.

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Top of Mind Thursday January 11, 2018: Time’s Up for Change

Top of Mind Thursday

Over the last several months, the issue of sexual harassment and assault has become front page news on an ongoing basis.

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Some of the biggest names in Hollywood have been brought down by allegations of abuse and inappropriate behavior. The hashtag campaign #MeToo resulted in millions of women throughout all walks of life saying, yes, this also happened to me.

Now a group of 300 women in Hollywood have launched an initiative called Time’s Up to help fight workplace sexual discrimination, harassment and inequality–including the establishment of a legal defense fund to help less privileged women bright their grievances as well. Stars attending Sunday’s Golden Globe awards presentation all wore black to support this movement, and both men and women are saying we’ve had enough of this behavior.

The problems being discussed didn’t appear out of nowhere. But it took a group of courageous individuals to stand up and say we won’t take it anymore to effect change.

What major issues may be lying in wait in your industry? How can you be seen to be part of the solution to solving those issues, rather than perpetuating the problem? How will you react when time’s up?

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linda@popky.com
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Top of Mind Thursday January 4, 2018: Green and Growing

Top of Mind Thursday

On Tuesday, California joined the growing number of states including Oregon and jurisdictions that allow recreational sales of marijuana.

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Estimates are that first year sales of legal cannabis-related products will exceed $3.8 billion, growing to over $5 billion in 2019. Add in 34% in taxes at the local and state levels. That’s a lot of green!

Initial sales will be through dispensaries already set up for medical marijuana sales, as local municipalities determine how best to regulate new entries to the marketplace. Meanwhile, entrepreneurs are contemplating businesses to support this new opportunity.

The transformation from shunned to stunning over a relatively short time period has been incredible. But the ability to take a new potential opportunity and monetize it in new and creative ways is not surprising–it’s what we do as Americans.

What intriguing nascent opportunities as lurking in your business environment? Are you prepared to act on changing rules and regulations, or evolving consumer demands? Will you be ready to take your business to new highs?

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Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

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What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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