Category Archives: Podcasts

Leading the Unleadable: Transforming Friction to Innovation

Alan Willett President www.oxseeker.net Alan Willett, President of Oxseeker, is a master at transforming friction points in technology-dependent organizations into innovation and the author of the award-winning book Leading the Unleadable: How to Manage Mavericks, Cynics, Divas, and Other Difficult … Continue reading

Posted in Marketing Thought Leadership Podcast, Podcasts | Tagged , , , , , , , , | Comments Off on Leading the Unleadable: Transforming Friction to Innovation

Feeding the Entrepreneur in You…No Matter What Your Day Job

Dorie Clark Consultant and Author www.dorieclark.com Dorie Clark is an adjunct professor at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by … Continue reading

Posted in Marketing Thought Leadership Podcast, Podcasts | Tagged , , , , , , , | Comments Off on Feeding the Entrepreneur in You…No Matter What Your Day Job

The Pause That Refreshes: How Slowing Down Can Lead to Greater Business Success

Liz Bywater Founder and President Bywater Consulting Group www.lizbywater.com Dr. Liz Bywater helps C-Suite leaders increase influence, catapult innovation, accelerate growth, build exceptional teams, and thrive amid the pressure of a 24×7 world. Her clients include top-tier executives at Johnson & … Continue reading

Posted in Marketing Thought Leadership Podcast, Podcasts | Tagged , , , , , | Comments Off on The Pause That Refreshes: How Slowing Down Can Lead to Greater Business Success

Let’s Do Launch: How to Ensure Your Next Launch Soars

Jennifer LeBlanc Writer, Speaker, Strategic Consultant www.thinkresultsmarketing.com Jennifer LeBlanc is the CEO and Founder of ThinkResults Marketing,  a full-service marketing agency that has delivered over $1.5B in new revenue to clients, thank got its start thanks to the help of … Continue reading

Posted in Marketing Thought Leadership Podcast, Podcasts | Tagged , , , , , | Comments Off on Let’s Do Launch: How to Ensure Your Next Launch Soars

  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.

    Podcast: Linda Popky interviews Joseph Bradley, Global VP, Cisco Systems, who tells us why we can't get the answers we need without asking the right questions. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats