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Category Archives: Linda Popky
Integrate 2011 Interview: Virtual Evolution – From E-Commerce to V-Commerce
Susan Jones Adjunct Professor – West Virginia University – IMC Program imc.wvu.edu/about/faculty/susan_jones Linda Popky interviews Susan Jones at the recent Integrate 2011 Conference, for IMC professionals at West Virginia University about trends in virtual commerce. Susan is a Professor of … Continue reading
Funny Thing: Using Humor Effectively in B2B Organizations
Kathy Klotz-Guest CEO Keeping It Human www.keepingithuman.com Kathy Klotz-Guest CEO of Keeping it Human, is a marketing strategist and storyteller who has helped companies such as SGI, Gartner, Excite and Autodesk, create better products and turn marketing messages into powerful … Continue reading
Generational Marketing: Vive la Difference
Jennifer Lindsay Principal Jennifer Lindsay Digital jenniferlindsay.com Jennifer Lindsay is an Emmy-nominated PR and digital/social media consultant, whose expertise in identifying and growing communities online has enabled her clients to effectively use social media to meet specific business objectives, such … Continue reading
The Real Cost of Freemium Offerings and Other Truths About Subscription-Based Business Models
Robbie Kellman Baxter Founder Peninsula Strategies peninsulastrategies.com Robbie Baxter is an expert on the generation of reliable recurring revenue through digital content and services. As the founder of Peninsula Strategies, a management consulting firm focused on helping companies accelerate growth … Continue reading