Canada’s WestJet Airline went the extra mile recently–teaming with BestBuy and a local shopping mall to deliver holiday presents to two planeloads of passengers.
The story of WestJet’s stunt has gone viral: Santa asked passengers checking in for two flights what they wanted for Christmas. While they flew to their destination, WestJet’s “elves” ran to BestBuy and other local stores to procure and wrap the presents–from clothes and phones to big-screen TVs–which Santa then delivered at the baggage carousel to a group of stunned arriving passengers.
This total feel-good story not only made the day for 150 unsuspecting passengers, it created an incredibly positive brand experience for WestJet–worldwide, through the Net. Millions of people who had never even heard of WestJet (do they even fly in the US?) now have a strong, positive image of the airline.
Yes, Virginia, for WestJet, thanks to an innovative, creative marketing team, there really is a Santa Claus.
To subscribe, please click here.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
