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Article: By any other name: Beyond Meat grows beyond belief. Linda discusses how to leap forward with business innovations on MultiBriefs: Exclusive.
Article: A climate of change: What should your organization do?. Linda discusses how climate change might impact your business on MultiBriefs: Exclusive.
Article: When It's Time to Fire a Customer. Linda talks about when a customer is too costly to keep.
Article: What Boeing Can Learn From Oncologists and Hackers. Linda talks about the value of good user experience on C-Suite Network.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Businesses Continue to Thrive in a Time of Volatility" - Linda Popky talks about finding the opportunity in the vortex. – Read release.
Podcast: Linda Popky interviews Seth Kahan who discusses the core competencies of visionary leadership. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Tag Archives: product launches
Achieving Liftoff: How to Plan Product Launches That Soar
Jane Willis Partner Proper Rebel www.goproperrebel.com Jane Willis has successfully launched dozens of products at major corporations and start-ups. She was a VP of Product Marketing ad Adobe Systems and head of marketing for a small company, PayCycle, which was … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged Adobe, alignment, Jane Willis, Linda Popky, marketing thought leadership, PayCycle, product fit, product launches, Proper Rebel
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Using Social Media to Take Product Launches to a Whole New Level
In our latest video interview in MarketingThoughtLeadership, social media enthusiast and marketing innovator LaSandra Brill of Cisco Systems tells us how she integrated social media marketing techniques into a recent Cisco product launch, resulting in one of the top five product launches in … Continue reading
Posted in Social Media
Tagged Cisco Systems, LaSandra Brill, Linda Popky, marketing thought leadership, product launches, social media marketing
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