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Tag Archives: product launches
Achieving Liftoff: How to Plan Product Launches That Soar
Jane Willis Partner Proper Rebel www.goproperrebel.com Jane Willis has successfully launched dozens of products at major corporations and start-ups. She was a VP of Product Marketing ad Adobe Systems and head of marketing for a small company, PayCycle, which was … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged Adobe, alignment, Jane Willis, Linda Popky, marketing thought leadership, PayCycle, product fit, product launches, Proper Rebel
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Using Social Media to Take Product Launches to a Whole New Level
In our latest video interview in MarketingThoughtLeadership, social media enthusiast and marketing innovator LaSandra Brill of Cisco Systems tells us how she integrated social media marketing techniques into a recent Cisco product launch, resulting in one of the top five product launches in … Continue reading
Posted in Social Media
Tagged Cisco Systems, LaSandra Brill, Linda Popky, marketing thought leadership, product launches, social media marketing
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