Tag Archives: product launches

Achieving Liftoff: How to Plan Product Launches That Soar

Jane Willis Partner Proper Rebel www.goproperrebel.com Jane Willis has successfully launched dozens of products at major corporations and start-ups. She was a VP of Product Marketing ad Adobe Systems and head of marketing for a small company, PayCycle, which was … Continue reading

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Using Social Media to Take Product Launches to a Whole New Level

In our latest video interview in MarketingThoughtLeadership, social media enthusiast and marketing innovator LaSandra Brill of Cisco Systems tells us how she integrated social media marketing techniques into a recent Cisco product launch, resulting in one of the top five product launches in … Continue reading

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