What’s New
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.
Podcast: Linda Popky interviews Bill Sanders of Roebling Strauss who tells us why static and entrenched mindsets don't fly in today's environment of digital transformation. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Play It Again Sam. Your audience needs repetition to hear your message. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: product launches
Achieving Liftoff: How to Plan Product Launches That Soar
Jane Willis Partner Proper Rebel www.goproperrebel.com Jane Willis has successfully launched dozens of products at major corporations and start-ups. She was a VP of Product Marketing ad Adobe Systems and head of marketing for a small company, PayCycle, which was … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged Adobe, alignment, Jane Willis, Linda Popky, marketing thought leadership, PayCycle, product fit, product launches, Proper Rebel
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Using Social Media to Take Product Launches to a Whole New Level
In our latest video interview in MarketingThoughtLeadership, social media enthusiast and marketing innovator LaSandra Brill of Cisco Systems tells us how she integrated social media marketing techniques into a recent Cisco product launch, resulting in one of the top five product launches in … Continue reading
Posted in Social Media
Tagged Cisco Systems, LaSandra Brill, Linda Popky, marketing thought leadership, product launches, social media marketing
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