What’s New
Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.
Podcast: Linda Popky interviews Joseph Bradley, Global VP, Cisco Systems, who tells us why we can't get the answers we need without asking the right questions. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: Oracle
The 21st Century Power Couple: Why CMOs and CIOs Belong Together
Meg Bear Group Vice President, Oracle Social Cloud Oracle www.megbear.com Meg Bear lives and works at the intersection of people, business and technology. The Group Vice President for the Oracle Social Cloud, Meg has over 10,000 hours and more than … Continue reading
Posted in Podcasts
Tagged CIO, CMO, collaboration, customer experience, customer relationship management, enterprise applications, Linda Popky, marketing thought leadership, Meg Bear, Oracle, social cloud, technology
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A Special Message to Sun Microsystems Employees
I strongly believe the time I spent at Sun prepared me for the success I’ve had since. Now I’d like to help other Sun employees succeed.
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Posted in Careers
Tagged acquisition, career, Linda Popky, Marketing Your Career, Oracle, Sun Microsystems, Sun-Oracle, teleseminar, workshop
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