Tag Archives: innovation

Cashing in on an Early Trend: Wish I’d Thought of That

The Wall Street Journal reported this week that John Shepherd-Barron died in Scotland last week at the age of 84. Chances are you’ve never heard of Shepherd-Barron, but you *have* likely interacted on many occasions with his most popular invention: … Continue reading

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Gloom, Gloom, Go Away–Media Naysayers: DON’T Come Back Another Day

I opened my  browser to CNN.com today to be faced with: “America the Miserable? Have Americans had their optimism “beaten out” of them by the lagging economy, terrorism fears and two wars?” Ladies and gentlemen, I know bad news gets … Continue reading

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Customer Experience Optimization: New Rules for Innovation

In the latest episode of our Marketing Thought Leadership podcast, Lynn Hunsaker of Clear Action explains the new rules of innovation, including a focus on customer experience outcomes, circumstance-based personas, and all-employee involvement. Listen now.

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