Tag Archives: customer experience optimization

Top of Mind Thursday – May 18, 2023: Barking Up the Wrong Tree

My dog needed a refill on one of his prescriptions. How difficult could that be? For years, we’ve used online pet med companies, like Chewy, who quickly and easily refill pet prescriptions on time and at a reasonable cost. The … Continue reading

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Customer Experience Optimization: New Rules for Innovation

In the latest episode of our Marketing Thought Leadership podcast, Lynn Hunsaker of Clear Action explains the new rules of innovation, including a focus on customer experience outcomes, circumstance-based personas, and all-employee involvement. Listen now.

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