Ironclad Brand Strategy
Lindsay Pedersen is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She is the author of Forging an Ironclad Brand, based on the Ironclad Method(tm) she developed while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile, IMDb, and burgeoning start-ups.
In this podcast, Lindsay discusses why a lack of focus is a problem for many brands. She talks about the importance of finding your Uncommon Denominator, how to stand out in an environment when most media are free, and why storytelling is so critical to developing a successful brand.
Listen to this podcast.