Marketing Leverage Times – Winter 2013

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Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business issues. We hope you’ll enjoy this regular collection of tips, tidbits and tools and we welcome your input and feedback.

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What Part of Customer Service Is Not Clear?

It happened to me again recently: I was in a situation where I needed to contact the customer service department of a major company. You know the feeling-a product that’s not right, service that didn’t happen, promises that weren’t kept.

You probably also know what happens next. That sense of dread and desperation: I’m about to waste a lot of my valuable time trying to resolve this.

And sure enough, the customer service rep on the other end of the line was sure not to disappoint.

Read more.

Take Just a Moment for Marketing

Just a Moment for Marketing…with our new short video series, Just a Moment for Marketing

Just a Moment for Marketing videosIn less than 90 seconds, we’ll give you a useful marketing tip or insight. New videos will be posted regularly.

Watch the latest episode now.

Exciting New Consulting Workshops Now Available

We are pleased to announce that Linda Popky is the first licensee certified to offer the workshops and seminars of noted Million Dollar Consultant Alan Weiss to consultants and small business people.

Initially, Linda will be offering two one-day workshops, The Art of the Referral and Sealing the Deal.


The first session of The Art of the Referral will be offered on May 29th in the Boston area, in conjunction with the Society of Professional Consultants. Sealing the Deal will be offered in the San Francisco Bay Area, in conjunction with Women in Consulting and IMC on June 11th.

Readers of this newsletter are eligible to receive the Leverage2Market community rate. Register now to receive the Early Bird discount.

Teleseminar Recording Now Available!

TeleseminarsMissed our January Thrive in ’13 teleseminar? Never fear! The recording is now available. Download now.

Use the code TOPOF13REC to receive a complimentary copy.

What Marketing Thought Leaders Are Saying

Marketing Thought LeadershipCheck out the latest episodes in our podcast series, Marketing Thought Leadership.

  • Kathy Kingston on how non-profits can benefit from fundraising auctions
  • Jennifer Berkley on the Unconference: What it is and why they work

Join our podcast update list.

Suggestions for speakers or topics? Let us know.

In the News

Leverage2MarketLinda presented Consulting Triple Play: How to Acquire Clients, Charge Value-Based Fees, and Write Proposals that are Accepted Every Time, a workshop based on three of Alan Weiss’s most popular books in October in Mountain View, CA.

Linda participated in the Crestmont Conservatory Piano Marathon in November. Listen to selections from her solo and duet performances.

Two of Linda’s proposed topics, The Leverage Factor: Strategies to successfully leverage all your marketing resources, and Elect This! Lessons for marketing from the long (!) ongoing political process were chosen for sessions at the first Silicon Valley Marketing Camp Unconference in November. The next Marketing Uncamp is scheduled in San Francisco in March.

For the fourth year in a row, Linda has been asked to judge the New Mexico Women’s Press Awards Competition this spring.

The Gardener’s Guide to Growing Your Consulting Practice, an article by Linda Popky and marketing consultant Robbie Kellman Baxter was published on the Contrarian Consulting Blog in February.

Upcoming Event

  • Being Heard: How Non-Profits Can Stand Out From the Crowd – Workshop on Non-Profit Marketing: KeyPoint Credit Union- February 21
  • Value-Based Retainers: What You Need to Know to Grow Your Consulting Business – Webinar, Women in Consulting, April 3
  • Enabling Communities Through Collaborative Tools, Panel Presentation – Silicon Valley IABC, May 23.
  • The Art of the Referral Workshop – Boston Area, May 29
  • Sealing the Deal Workshop – San Francisco Bay Area, June 11

We are in the process of booking our Spring speaking schedule. If your business or association could use a dynamic, thought-provoking presentation or workshop on marketing or business strategy, please contact us at

Download our Speaker Sheet.

Remember: Our workshops and seminars are available to individuals and corporate groups. Contact us at for more information.

We Grow Through Referrals

Our goal is to offer the value we provide to as many people and organizations as we can. Our business is 100% referral-based, which means we rely on people like you to tell others about the types of results they can get from working with us.

If you know an organization that could benefit from more impactful marketing programs, processes, or people, please let us know.

Our List

You are receiving this newsletter because you have been identified as someone who may be interested in receiving communications related to marketing strategy from Linda Popky and/or L2M Associates. We do not ever sell, rent, lease, or otherwise distribute our mailing list. If you would like to be removed from this list, please unsubscribe here.

Please feel free to forward this newsletter to others you think may enjoy it. To be added to our subscription list, please subscribe here.

For more information on how to get more powerful performance from your marketing investment, contact us.

Linda Popky
President, Leverage2Market Associates, Inc.
One of Silicon Valley’s Top Women of Influence
Member, Million Dollar Consulting® Hall of Fame, Certified Master Mentor

Phone: 650-281-4854
Fax: 650-453-3661

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    LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.

    Article: By any other name: Beyond Meat grows beyond belief. Linda discusses how to leap forward with business innovations on MultiBriefs: Exclusive.

    Article: A climate of change: What should your organization do?. Linda discusses how climate change might impact your business on MultiBriefs: Exclusive.

    Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    SAC® Press Release: "Ethics Come from the Inside-Out in Exceptional Leaders" - Linda Popky talks about how ethical behavior becomes a key brand differentiator. – Read release.

    Podcast: Linda Popky interviews Maria Ross who explains why empathy is so important in today’s workplace.  - Listen.

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    Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.

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    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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