Marketing Leverage Times – Summer 2014


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Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business issues. We hope you’ll enjoy this regular collection of tips, tidbits and tools and we welcome your input and feedback.


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The Rise of the Unqualified Expert

One of the side effects of our interconnected, always-on world, is that we seem to have created a new set of experts. Every time you turn around, you’ll see someone pontificating on a topic as if they have studied it in great depth for years.

Except that, in most cases, they haven’t.

Read more.


How Do You Get Heard Above the Noise?

DMLLook for Our New Book

Having trouble being heard in a crowded marketplace? Wondering what successful organizations do to stand out above the noise?

Linda’s new book, Marketing Above the Noise: Leveraging 8 Timeless Truths for Strategic Advantage, addresses these questions. The book, to be published by Bibliomotion Press, is currently in production and will be available in early 2015 in hardcopy, eBook and audio book versions. Look for more information coming soon.


Dynamic Market Leverage Assessment Now Available

Market Leverage AssessmentTake It Online Now!

Our new Dynamic Market Leverage Assessment is designed to assess how marketing organizations are performing on 8 key market leverage factors, and 5 momentum factors that can impact the success of strategic marketing initiatives. This information can help pinpoint the critical areas where an organization can focus to best leverage their strategic marketing resources as effectively as possible.

The assessment takes about 15 minutes to complete. You’ll receive an overview assessment and be eligible for a no obligation review of the results.

Take the assessment now.


Top of Mind Thursday is a Hit!

Top of Mind Thursday“Quick, concise, and to the point.”

“Great insights.”
“I look forward to seeing this each week.”

These are typical of the comments we’re receiving about our new weekly communication, Top of Mind Thursday. Look for this each Thursday morning. If you’re not getting this, subscribe now. Or, tell us who else should be receiving this, too.


New Writing Services Available

Writing & EditingNeed help with that writing project? Linda Popky has written and edited commercially published books, as well as book proposals, white papers, news releases and other collateral pieces.

We can help you create a strong, impactful proposal, product effective marketing collateral, or develop and craft a full book proposal.

For more information, contact Linda.


Consider an Advisor

Wouldn’t it be nice to have a third party objective resource? How about a sounding board for reviewing plans, an idea source for planning implementation, a responsive expert for questions and advice, a support system for accountability, or just a devil’s advocate to review potential key decisions.

We offer three types of Advisory Services:

  • Executive Advisor – for senior-level corporate executives
  • Startup Advisor – for executives at start-up and emerging companies
  • Consultant Advisor – for consultants and professional services firms

Contact us for more information.


Take Just a Moment for Marketing

Just a Moment for Marketing…with our new short video series, Just a Moment for Marketing

In less than 90 seconds, we’ll give you a useful marketing tip or insight. New videos will be posted regularly.

Watch the latest episode now.


What Marketing Thought Leaders Are Saying

Marketing Thought LeadershipCheck out the latest episodes in our podcast series, Marketing Thought Leadership.

  • Scott Wintrip on using sales yoga to take results to a new level
  • Pierre Khawand on a new twist on leadership
  • Denise Brosseau on using thought leadership to build your business
  • Lisa Bing on how the lack of collaboration can kill your business
  • Jim Chow on how cloud economics are changing reseller partner programs
  • Christine Hansen on building the partner ecosystem for the marketing nation
  • Mark Levy on the power of one big idea

Join our podcast update list.

Suggestions for speakers or topics? Let us know.


In the News

Leverage2MarketLinda’s presentations this spring included Marketing for Consultants at Alan Weiss’s Million Dollar Consulting College® in Newport, RI and on Marketing Eye for the Non-Marketing Guy (And Gal) at the Alan Weiss Mentoring Summit in Los Angeles.

She also presented to the Professional and Technical Consulting Association (PATCA) on Leverage: How to Grow Your Consulting Practice With Less Marketing and to Women in Consulting about Stand Out! Become a Thought Leader.

Linda is now the Public Relations Coordinator for the Society for the Advancement of Consulting (SAC).

Linda interviewed diversity expert Simma Lieberman about ways to impact the climate of inclusion in your organization, based on Simma’s new eBook, 110 Ways to Champion Diversity and Build Inclusion.

Linda joined 40 other Silicon Valley Women of Influence this spring who participated in the special Bizwomen Mentoring Monday event in Palo Alto.

For the 5th consecutive year, Linda was asked to judge the New Mexico Press Women Annual Communication contest. She was also a judge for the Business Marketing Association’s B2 Awards.


Upcoming Events

  • CalendarCareer CoachingWomenWorking.com: Linda is the career coach for August 2014
  • Overcoming Fear of Business Success – part of the Break Through Fear and Self-Doubt Telesummit – August 28, 2014
  • From Proposal to Publisher: Lessons on the Book Publishing Process – SAC Annual Meeting, New York, October 1, 2014
  • Marketing Presentation – Million Dollar Consulting College, Newport, RI – December 11, 2014

We are in the process of booking our Fall and Winter speaking schedule. If your business or association could use a dynamic, thought-provoking presentation or workshop on marketing or business strategy, please contact us at info@Leverage2Market.com.

Download our Speaker Sheet.

Remember: Our workshops and seminars are available to individuals and corporate groups. Contact us at info@leverage2market.com for more information.


We Grow Through Referrals

Our goal is to offer the value we provide to as many people and organizations as we can. Our business is 100% referral-based, which means we rely on people like you to tell others about the types of results they can get from working with us.

If you know an organization that could benefit from more impactful marketing programs, processes, or people, please let us know.


Our List

You are receiving this newsletter because you have been identified as someone who may be interested in receiving communications related to marketing strategy from Linda Popky and/or Leverage2Market Associates. We do not ever sell, rent, lease, or otherwise distribute our mailing list. If you would like to be removed from this list, please unsubscribe here.


Please feel free to forward this newsletter to others you think may enjoy it. To be added to our subscription list, please subscribe here.

For more information on how to get more powerful performance from your marketing investment, contact us.

Linda
Linda Popky

President
Leverage2Market Associates, Inc.
One of Silicon Valley’s Top Women of Influence
Member, Million Dollar Consulting® Hall of Fame, Certified Master Mentor

Email: linda@popky.com
Phone: 650-281-4854
Fax: 650-453-3661
Web: www.Leverage2Market.com

  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: The Cost of Hidden Friction. Bring friction to the forefront to manage it better. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats