Marketing Leverage Times – Summer 2013


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Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business issues. We hope you’ll enjoy this regular collection of tips, tidbits and tools and we welcome your input and feedback.


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In Most Places, This Story Wouldn’t Fly

Picture this scene.

A large group of passengers is gathered in an airport terminal, waiting breathlessly to hear what’s being announced at the podium. The speaker stops and the passengers erupt in spontaneous applause…for an airline employee!

This is neither a figment of my imagination nor a scene from a movie.

Read more.


Top of Mind Thursday

Top of Mind ThursdayNew!

Top of Mind Thursday newsletter”Quick, concise, and to the point.”
“Great insights.”
“I look forward to seeing this each week.”

These are typical of the comments we’re receiving about our new weekly communication, Top of Mind Thursday. Look for this each Thursday morning. If you’re not getting this, subscribe now. Or, tell us who else should be receiving this, too.


Consider an Advisor

WinnerWouldn’t it be nice to have a third party objective resource? How about a sounding board for reviewing plans, an idea source for planning implementation, a responsive expert for questions and advice, a support system for accountability, or just a devil’s advocate to review potential key decisions?

Over the last 20 years, executives in a wide range of organizations, from Fortune 500 companies to startups, have relied on Linda Popky as a trusted advisor.

We offer three types of Advisory Services:

  • Executive Advisor – for senior-level corporate executives
  • Startup Advisor – for executives at start-up and emerging companies
  • Consultant Advisor – for consultants and professional services firms

Contact us for more information.


Take Just a Moment for Marketing

Just a Moment for Marketing…with our new short video series, Just a Moment for Marketing

Just a Moment for Marketing videosIn less than 90 seconds, we’ll give you a useful marketing tip or insight. New videos will be posted regularly.

Watch the latest episode now.


Consulting Triple Play Workshop Coming This Fall

Triple PlayBack by Popular Demand:

Our popular workshop, Consulting Triple Play: How to Acquire Clients, Charge Value-Based Fees, and Write Proposals that are Accepted Every Time, will be held again in October in Mt. View, CA.

This workshop gives you the gist of three of the most powerful concepts of Million Dollar Consultant® Alan Weiss in one single power-packed day.

Members of the Leverage2Market community are eligible for registration discounts (as well as an Early Bird registration discount).

Contact us for more information.


Disciplined Marketing for Building A Professional Services Practice

Disciplined MarketingNow Available:

Disciplined Marketing offers simple, effective advice for consultants and professional services firms who are looking to take their marketing to the next level. Created by Linda Popky and Robbie Kellman Baxter, Disciplined Marketing leverages the work we’ve done with a broad range of clients to help professional services firms create and execute the marketing programs they need to be successful.

Download the new e-Book. Use the discount code DMFREE4ME.

Missed the teleseminar? Download the MP3 recording. Use the discount code DMFREEAUDIO.

Learn more about Disciplined Marketing.


What Marketing Thought Leaders Are Saying

Marketing Thought LeadershipCheck out the latest episodes in our podcast series, Marketing Thought Leadership.

  • Malcolm de Leo on how social media monitoring is transforming the customer listening process
  • Charmaine Hammond on how to build business for your book
  • Lisa McLeod on why selling is a noble purpose
  • Richard Martin on what marketers can learn from the military

Join our podcast update list.

Suggestions for speakers or topics? Let us know.


In the News

Leverage2MarketLinda edited the forthcoming book Alan Weiss on Consulting: A guided journey with “the rock star of consulting,” to be published August 15th. The book is now available with a pre-publication discount. Learn more.

Linda facilitated a panel on Enabling Communities Through Collaborative Tools for the Silicon Valley IABC in May.

In June, Linda presented the workshop Sealing the Deal in the Bay Area. She also interviewed Million Dollar Consultant® Alan Weiss on the process of reinvention for Alan’s 2013 Teleconference series.

Linda has been selected to be a guest career coach columnist in August for the womenworking.com website. More information.


Upcoming Events

  • The ABCs of LGBT Inclusion for Successful Leaders and Organizations: An interview with diversity expert Simma Lieberman – teleseminar, July 16th, 11am PDT.
  • Stop Marketing and Win Business: What’s Missing from Today’s Marketing Campaigns: NorCal BMA Marketing Strategy Roundtable – Palo Alto, CA , July 23
  • Disciplined Marketing Workshop – with Robbie Kellman Baxter, at the Alan Weiss Mentor Summit, Kiawah, SC., September 18
  • Consulting Triple Play Workshop – Mountain View, CA, October

We are in the process of booking our Fall speaking schedule. If your business or association could use a dynamic, thought-provoking presentation or workshop on marketing or business strategy, please contact us at info@Leverage2Market.com.

Download our Speaker Sheet.

Remember: Our workshops and seminars are available to individuals and corporate groups. Contact us at info@leverage2market.com for more information.


We Grow Through Referrals

Our goal is to offer the value we provide to as many people and organizations as we can. Our business is 100% referral-based, which means we rely on people like you to tell others about the types of results they can get from working with us.

If you know an organization that could benefit from more impactful marketing programs, processes, or people, please let us know.


Our List

You are receiving this newsletter because you have been identified as someone who may be interested in receiving communications related to marketing strategy from Linda Popky and/or Leverage2Market Associates. We do not ever sell, rent, lease, or otherwise distribute our mailing list. If you would like to be removed from this list, please unsubscribe here.


Please feel free to forward this newsletter to others you think may enjoy it. To be added to our subscription list, please subscribe here.

For more information on how to get more powerful performance from your marketing investment, contact us.

Linda
Linda Popky

President
Leverage2Market Associates, Inc.
One of Silicon Valley’s Top Women of Influence
Member, Million Dollar Consulting® Hall of Fame, Certified Master Mentor

Email: linda@popky.com
Phone: 650-281-4854
Fax: 650-453-3661
Web: www.Leverage2Market.com

  • Upcoming Events

  • What’s New

    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Strong Economy Creates Long-Term Growth Opportunities for Smart Businesses" – Read release.

    Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Mocha on Marketing: It Doesn't Smell Right. If it doesn't smell right, it just isn't right. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats