Marketing Leverage Times – Summer 2011
Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business issues. We hope you’ll enjoy this regular collection of tips, tidbits and tools and we welcome your input and feedback.
What Makes an All-Star?
As a lifelong baseball fan, one of the best parts of summer is immersing myself in baseball.
This year things are particularly good, since my San Francisco Giants won the World Series in November and, in spite of a slew of injuries, are leading their division at the All-Star Break–with five Giants and manager Bruce Bochy as key parts of the National League All-Star team.
Which begs the question: What is it that *really* makes someone an All-Star?
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In less than 90 seconds, we’ll give you a useful marketing tip or insight. New videos will be posted regularly.
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What Marketing Leaders Are Saying
Listen to Our Podcast Series
Check out the latest episodes in our podcast series, Marketing Thought Leadership:
- Kathy Klotz-Guest on putting the fun back into B2B marketing
- Karen Freberg on adding social media to your crisis communication PR plan
- Barbara Ciaramitaro on what’s hot in mobile marketing
Upcoming guests include Susan Jones on the evolution from e-commerce to v-commerce, Drew Stevens on measuring marketing, and on new trends in global communications.
Suggestions for speakers or topics? Let us know.
In the News
Linda Popky recently presented the following workshops and seminars:
- Connections Cafe on Marketing at the Watermark Entrepreneur Conference
- Personal Branding for CEOs of Venture-Backed Companies – ExecSense Webinar
- Building and Reinforcing Your Executive Brand – Fountainblue When She Speaks Series
- Maximizing the Growth Potential of Your Business with Marketing, Astra Bootcamp: FastTrac Growth Venture program
Linda spoke about Marketing Above the Fray, at the West Virginia University IMC Program Integrate Conference.
Linda was quoted in the July Society for the Advancement of Consulting (SAC) news release on priorities in customer relationships.
Linda has joined the planning team for the upcoming TedX Bay Area Women’s Conference in Fall 2011. Look for more information coming soon!
- Serving on a Nonprofit Board is Good Business: Tell the Story – teleseminar for Society for Advancement of Consulting (SAC®) members – July 15
- Marketing Beyond Social Media: Creating a Practice Development Strategy That Works – teleseminar for West Legal Ed – July 19
- Integrating Social Media Into the Overall Marketing Strategy – San Francisco State College of Extended Learning – starts August 1
- Brand Equity Management – West Virginia University, Integrated Marketing Program – starts August 22
- Value-Based Pricing: Earn What You’re Worth Workshop – for Women in Consulting – September 20
We are in the process of booking our Fall and Winter speaking schedule. If your business or association could use a dynamic, thought-provoking presentation or workshop on marketing or business strategy, please contact us at info@Leverage2Market.com.
Download our Speaker Sheet
Remember: Our workshops and seminars are available to individuals and corporate groups. Contact us for more information.
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President, Leverage2Market Associates, Inc.
One of Silicon Valley’s Top Women of Influence
Member, Million Dollar Consulting® Hall of Fame, Certified Master Mentor