Marketing Leverage Times – Spring 2013


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Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business issues. We hope you’ll enjoy this regular collection of tips, tidbits and tools and we welcome your input and feedback.


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Marketing Goes to the Dogs…and it’s a Darn Good Thing

I am always on the lookout for great examples of marketing. We all know the big guys – Apple, Samsung (who has done an incredible job of parodying Apple lately), Geico, etc.

But there are times when even the big guys could all learn something from creative small business owners.

Case in point: Call Josephine Pet Sitting Services, run by Josephine Liskowski.

But it’s how she markets herself that sets Josephine apart-from not just other dogsitting services, but most businesses.

Read more.


Take Just a Moment for Marketing

Just a Moment for Marketing…with our new short video series, Just a Moment for Marketing

In less than 90 seconds, we’ll give you a useful marketing tip or insight. New videos will be posted regularly.

Watch the latest episode now.


Are You Closing All the Business You Should?

Sealing the DealSealing the Deal Workshop-June 11, Mountain View, CA

Closing business is critically important for consultants and professional service providers. Yet sometimes we get in our own way when it comes time to seal the deal. The language, behaviors, and beliefs we use with prospects can make us or break us.

Attend the one-day Sealing the Deal workshop on June 11 in Mountain View, CA and learn the dramatic, action-oriented language that can help you close more business immediately.

Readers of this newsletter are eligible to receive the Leverage2Market community rate. Register now to receive the Early Bird discount.


NEW e-BOOK Coming Soon!

ebookDisciplined Marketing for Building A Professional Services Practice

e-book We are pleased to announced a new e-Book will soon by published on Disciplined Marketing for Building a Professional Services Practice.

This e-Book, written by Linda Popky and Robbie Kellman Baxter, offers simple, effective advice for consultants and professional services firms who are looking to take their marketing to the next level.

Reserve your copy now.


What Marketing Thought Leaders Are Saying

Marketing Thought LeadershipCheck out the latest episodes in our podcast series, Marketing Thought Leadership.

  • Kare Anderson on how to improve the probability a message will be heard
  • Jeff Eagle on new ways to incorporate video into a successful marketing program

Join our podcast update list.

Suggestions for speakers or topics? Let us know.


In the News

Leverage2MarketLinda presented Being Heard: How Non-Profits Can Stand Out From the Crowd – Workshop on Non-Profit Marketing, for KeyPoint Credit Union in February, and a webinar on Value-Based Retainers: What You Need to Know to Grow Your Consulting Business for Women in Consulting in April.

Linda discussed how she’s integrated video into her marketing mix at WIC’s workshop on Marketing Your Consulting Business With New Media Tools in April.

She also presented a segment about Marketing to the Million Dollar Consulting® College in Newport, RI on April 25th.


Upcoming Events

  • Enabling Communities Through Collaborative Tools – Silicon Valley IABC, Panel Presentation, May 23.
  • Workshop: Sealing the Deal – Mountain View, CA, June 11
  • NorCal BMA Marketing Strategy Roundtable – Palo Alto, CA , July 23

We are in the process of booking our Summer speaking schedule. If your business or association could use a dynamic, thought-provoking presentation or workshop on marketing or business strategy, please contact us at info@Leverage2Market.com.

Download our Speaker Sheet.

Remember: Our workshops and seminars are available to individuals and corporate groups. Contact us at info@leverage2market.com for more information.


We Grow Through Referrals

Our goal is to offer the value we provide to as many people and organizations as we can. Our business is 100% referral-based, which means we rely on people like you to tell others about the types of results they can get from working with us.

If you know an organization that could benefit from more impactful marketing programs, processes, or people, please let us know.


Our List

You are receiving this newsletter because you have been identified as someone who may be interested in receiving communications related to marketing strategy from Linda Popky and/or Leverage2Market Associates. We do not ever sell, rent, lease, or otherwise distribute our mailing list. If you would like to be removed from this list, please unsubscribe here.


Please feel free to forward this newsletter to others you think may enjoy it. To be added to our subscription list, please subscribe here.

For more information on how to get more powerful performance from your marketing investment, contact us.

Linda
Linda Popky

President
Leverage2Market Associates, Inc.
One of Silicon Valley’s Top Women of Influence
Member, Million Dollar Consulting® Hall of Fame, Certified Master Mentor

Email: linda@popky.com
Phone: 650-281-4854
Fax: 650-453-3661
Web: www.Leverage2Market.com

  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: The Cost of Hidden Friction. Bring friction to the forefront to manage it better. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats