Marketing Leverage Times – Spring 2011


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Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business issues. We hope you’ll enjoy this regular collection of tips, tidbits and tools and we welcome your input and feedback.


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When Having a Great Brand Hurts You

We all want to have the best brand we possibly can, right? We want customers to know what we stand for, to understand how passionate we are about our business, and to think of us as leaders in our industry or market.

But there are times when an outstanding reputation can actually hurt you, as I discovered recently in my interactions with a supposedly stellar brand, Ritz-Carlton.

Read more.


Put Your Consulting Business on the Fast Track to Success

Consultants PowerPak Teleseminar SeriesWith our Consultants PowerPak Teleseminar Series

Drive your consulting business to the next level with marketing strategies that help you differentiate your consulting business and pull ahead of the pack.

We’ve collected the best of our 2010 Leverage2Market teleseminar series in two 4 session collections: Ignite Your Business and Fuel Your Growth.

Each of these is full of strategies and techniques to help you transform your consulting practice through powerful marketing performance.

Each set is available in your choice of CDs or MP3 files. They’re normally priced at $129 per set, but we’re making these available to members of our community at the discounted price of $99 each or $150 for both sets. Go to the Leverage2Market Store, enter the discount code:

MLTSPECIAL for either set, or

POWERMEUP to purchase both sets.

More information.


Take Just a Moment for Marketing

Just a Moment for MarketingWith our new short video series, Just a Moment for Marketing

In less than 90 seconds, we’ll give you a useful marketing tip or valuable thought-provoking insight. New videos will be posted regularly.

Watch now.


Take Your Business to the Next Level

Mentor ProgramWith our Coaching and Mentoring Programs

Get your own personal business adviser – someone you can call with a new business idea or strategy, review proposals, or strategize client situations.

Contact us to find out more about the Private Roster Mentor Program or our Marketing Leverage Coaching Program. Limited slots are available.


What Marketing Leaders Are Saying

Listen to Our Podcast Series

Check out the latest episodes in our marketing podcast series, Marketing Thought Leadership:

  • Jennifer Lindsay on generational marketing
  • Robbie Baxter on subscription marketing
  • Jon Miller on transforming marketing into a revenue driver

Upcoming guests include: Jenny Zeszut on Startup America and Kathy Klotz-Guest on putting the fun back into B2B marketing.

Suggestions for speakers or topics? Let us know.


In the News

Leverage2MarketLinda was quoted in the January Society for the Advancement of Consulting (SAC) news release, What are the Innovative Business Apps for 2011?

Million Dollar Coaching, Alan Weiss’ new guide to building a successful coaching business, features an interview with Linda.


Upcoming Events

We are in the process of booking our Summer and Fall speaking schedule. If your business or association could use a dynamic, thought-provoking presentation or workshop on marketing or business strategy, please contact us at info@Leverage2Market.com.

Download our Speaker Sheet

Remember: Our workshops and seminars are available to individuals and corporate groups. Contact us for more information.


We Grow Through Referrals

Our goal is to offer the value we provide to as many people and organizations as we can. Our business is 100% referral-based, which means we rely on people like you to tell others about the types of results they can get from working with us.

If you know an organization that could benefit from more impactful marketing programs, processes, or people, please let us know.


Please feel free to forward this newsletter to others you think may enjoy it. To be added to our subscription list, please subscribe here.

Linda
Linda Popky
President, Leverage2Market Associates, Inc.
One of Silicon Valley’s Top Women of Influence
Member, Million Dollar Consulting® Hall of Fame, Certified Master Mentor

Email: linda@popky.com
Phone: 650-281-4854
Fax: 650-780-0386
Web: www.Leverage2Market.com

  • Upcoming Events

  • What’s New

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.

    Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Guilt by Association. With whom is your brand connected? – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats