Marketing Leverage Times – Fall 2013


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Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business issues. We hope you’ll enjoy this regular collection of tips, tidbits and tools and we welcome your input and feedback.


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The Real Danger of Black Friday/Cyber Monday Madness

The post-Thanksgiving shopping frenzy started early this year, with some stores actually holding Black Friday sales on Thanksgiving evening. Just to complicate things, online merchants started holding Black Friday events, and some brick and mortar stores held Cyber Monday sales. And in the ultimate confusion, Honda is having two full weeks of Black Friday sales events…huh?

But that’s not the real danger of all this madness.

Read more.


Top of Mind Thursday

Top of Mind ThursdayNew!

“Quick, concise, and to the point.”
“Great insights.”
“I look forward to seeing this each week.”

These are typical of the comments we’re receiving about our new weekly communication, Top of Mind Thursday. Look for this each Thursday morning. If you’re not getting this, subscribe now. Or, tell us who else should be receiving this, too.


Consider an Advisor

WinnerWouldn’t it be nice to have a third party objective resource? How about a sounding board for reviewing plans, an idea source for planning implementation, a responsive expert for questions and advice, a support system for accountability, or just a devil’s advocate to review potential key decisions?

Over the last 20 years, executives in a wide range of organizations, from Fortune 500 companies to startups, have relied on Linda Popky as a trusted advisor.

We offer three types of Advisory Services:

  • Executive Advisor – for senior-level corporate executives
  • Startup Advisor – for executives at start-up and emerging companies
  • Consultant Advisor – for consultants and professional services firms

Contact us for more information.


Take Just a Moment for Marketing

Just a Moment for Marketing…with our new short video series, Just a Moment for Marketing

Just a Moment for Marketing videosIn less than 90 seconds, we’ll give you a useful marketing tip or insight. New videos will be posted regularly.

Watch the latest episode now.


Now Available: Night Songs

Night SongsLinda’s Classical Piano Album

Night Songs, an album of Linda Popky playing classical piano pieces, is now available. This collection of short lyrical classical pieces features Linda on piano is available in both MP3 files and as a physical CD. Proceeds benefit JDRF, the Juvenile Diabetes Research Foundation.

More information is available at LindaPlaysPiano.com.


What Marketing Thought Leaders Are Saying

Marketing Thought LeadershipCheck out the latest episodes in our podcast series, Marketing Thought Leadership.

  • Chad Barr on creating provocative content
  • Jeff Weinberger on how strong customer relationships can be a competitive differentiator
  • Terri Griffith on leading by letting go
  • Wes Trochlil on the opportunities to leverage big data
  • Roberta Matuson on the impact of leaders on employee brand engagement
  • Libby Wagner on the linguistics of leadership

Join our podcast update list.

Suggestions for speakers or topics? Let us know.


In the News

Leverage2MarketLinda interviewed diversity expert Simma Lieberman on the ABCs of LGBT Inclusion for Successful Leaders and Organizations.

In July, Linda presented Stop Marketing and Win Business: What’s Missing from Today’s Marketing Campaigns for the NorCal BMA Marketing Strategy Roundtable.

The book Alan Weiss on Consulting: A guided journey with “the rock star of consulting,” edited by Linda, is now available. More information.

Linda presented the Consulting Triple Play workshop in the Bay Area and a workshop on Disciplined Marketing at the Alan Weiss Mentor Summit in Kiawah, SC.

Linda has joined the Strategic Development Board for Watermark, the organization for exceptional executive women.

Once again, Linda participated in this Crestmont Conservatory Piano Marathon on Sunday, November 3rd Her program included works by Bach, Beethoven, Brahms, Grieg, Tchaikovsky, and Ginastera.


Upcoming Events

  • CalendarMarketing Presentation: Million Dollar Consulting College – December 12, 2013
  • Fast Forward in ’14: Top of the Year Teleseminar – January 9th, 11am
  • SVForum Marketing SIG Presentation – January 13, 2014
  • Marketing Magic for Consultants Workshop – Mountain View, CA, Spring

We are in the process of booking our Winter and Spring speaking schedule. If your business or association could use a dynamic, thought-provoking presentation or workshop on marketing or business strategy, please contact us at info@Leverage2Market.com.

Download our Speaker Sheet.

Remember: Our workshops and seminars are available to individuals and corporate groups. Contact us at info@leverage2market.com for more information.


We Grow Through Referrals

Our goal is to offer the value we provide to as many people and organizations as we can. Our business is 100% referral-based, which means we rely on people like you to tell others about the types of results they can get from working with us.

If you know an organization that could benefit from more impactful marketing programs, processes, or people, please let us know.


Our List

You are receiving this newsletter because you have been identified as someone who may be interested in receiving communications related to marketing strategy from Linda Popky and/or Leverage2Market Associates. We do not ever sell, rent, lease, or otherwise distribute our mailing list. If you would like to be removed from this list, please unsubscribe here.


Pass This On

Please feel free to forward this newsletter to others you think may enjoy it. To be added to our subscription list, please subscribe here.

For more information on how to get more powerful performance from your marketing investment, contact us.

Linda
Linda Popky

President
Leverage2Market Associates, Inc.
One of Silicon Valley’s Top Women of Influence
Member, Million Dollar Consulting® Hall of Fame, Certified Master Mentor

Email: linda@popky.com
Phone: 650-281-4854
Fax: 650-453-3661
Web: www.Leverage2Market.com

  • Upcoming Events

  • What’s New

    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Strong Economy Creates Long-Term Growth Opportunities for Smart Businesses" – Read release.

    Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Mocha on Marketing: It Doesn't Smell Right. If it doesn't smell right, it just isn't right. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats