Marketing Leverage Times – Fall 2012

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Welcome to the latest edition of the Marketing Leverage Times. Our goal is to provide you with provocative information and thought-provoking commentary on marketing and business issues. We hope you’ll enjoy this regular collection of tips, tidbits and tools and we welcome your input and feedback.

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What the GEICO Gecko Could Teach Our Politicians

As we hit October, we’re in that stage where most people have had more than enough of presidential politics. Yet amidst all the TV ads, news stories, phone calls and those incessant polls, there’s one thing we haven’t seen enough of.

It’s something I call the Gecko Factor.

Read more.

Take Just a Moment for Marketing

Just a Moment for Marketing…with our new short video series, Just a Moment for Marketing

In less than 90 seconds, we’ll give you a useful marketing tip or insight. New videos will be posted regularly.

Watch the latest episode now.

Moving Forward … Special Offer!

Book Collage50% OFF Coupon Code

You haven’t heard from us much this summer, as we’ve been busy moving both our home and business locations. Our new mailing address is at the bottom of this newsletter.

Look for a set of new, exciting programs coming in early 2013. Meanwhile, we need to reduce our inventory of existing products. To thank you for your support, we’re offering 50% off any book, workbook, individual teleseminar or package from now through November 1st.
Leverage2Market books and teleseminars

Use the code; SPEC4L2M.

More information.

A Magical Musical Marathon

Piano KeysNovember 4

Once again Linda will be participating in the Crestmont Conservatory Piano Marathon on Sunday, November 4th. Her program, starting at noon, will include works by Bach, Chopin, Poulenc, and Rachmaninoff.

In addition, this year Sherrie Osborne will be joining Linda in a two piano performance of the tangos of Astor Piazzola. Tax-deductible tickets for this fundraising event are only $20 and good for the entire day, which features 9 hours of music.

More Information

In the News

Leverage2MarketLinda was quoted in the April Society for Advanced of Consulting news release about what for profits can learn from non-profits.

Linda presented Occupy Your Brand: Managing Your Career in a Social-Centric World to ProMatch, in Sunnyvale in May.

She made a presentation on personal branding at The Almost Free Workshop with Million Dollar Consultant® Alan Weiss and his Master Mentors in Los Angeles in June.

Upcoming Events

  • Consulting Triple Play: How to Acquire Clients, Charge Value-Based Fees, and Write Proposals that are Accepted Every Time – October 2
  • Piano Marathon – Crestmont Conservatory, November 4, starts at 12 noon Learn More
  • Promoting Your Non-Profit – Speaker: Linda Popky – KeyPoint Credit Union seminar, Santa Clara, CA – November 15
  • Internal Branding Communications course – West Virginia University’s Integrated Marketing Program – Starts January 14, 2013

We are in the process of booking our Winter speaking schedule. If your business or association could use a dynamic, thought-provoking presentation or workshop on marketing or business strategy, please contact us at

Download our Speaker Sheet.

Remember: Our workshops and seminars are available to individuals and corporate groups. Contact us at for more information.

We Grow Through Referrals

Our goal is to offer the value we provide to as many people and organizations as we can. Our business is 100% referral-based, which means we rely on people like you to tell others about the types of results they can get from working with us.

If you know an organization that could benefit from more impactful marketing programs, processes, or people, please let us know.

Our List

You are receiving this newsletter because you have been identified as someone who may be interested in receiving communications related to marketing strategy from Linda Popky and/or L2M Associates. We do not ever sell, rent, lease, or otherwise distribute our mailing list. If you would like to be removed from this list, please unsubscribe here.

Please feel free to forward this newsletter to others you think may enjoy it. To be added to our subscription list, please subscribe here.

Linda Popky
President, Leverage2Market Associates, Inc.
One of Silicon Valley’s Top Women of Influence
Member, Million Dollar Consulting® Hall of Fame, Certified Master Mentor

Phone: 650-281-4854
Fax: 650-780-0386

  • Upcoming Events

  • What’s New

    LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.

    Article: By any other name: Beyond Meat grows beyond belief. Linda discusses how to leap forward with business innovations on MultiBriefs: Exclusive.

    Article: A climate of change: What should your organization do?. Linda discusses how climate change might impact your business on MultiBriefs: Exclusive.

    Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    SAC® Press Release: "Ethics Come from the Inside-Out in Exceptional Leaders" - Linda Popky talks about how ethical behavior becomes a key brand differentiator. – Read release.

    Podcast: Linda Popky interviews Maria Ross who explains why empathy is so important in today’s workplace.  - Listen.

    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats