How the Art of Corporate Resilience Impacts Marketing

Pamela S. HarperPamela S. Harper
Founder and President,
Business Advancement Inc.

Pamela S. Harper is an internationally known business performance expert who helps companies accelerate progress toward their key objectives. Her articles on strategy, leadership, communication, and organizational transformation issues have appeared in a variety of trade association journals, and her book, Preventing Strategic Gridlock® (Cameo Publications 2003), has been used as a text in university management classes.

In this podcast, Pam talks about why corporate resilience is so important in today’s economy, and how marketing can play such a pivotal role in driving resilience.

ListenListen to this podcast.

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