Forget the Elephant. It’s the Gray Rhino in the Room that Can Make or Break You.

michele-wuckerMichele Wucker
Author
The Gray Rhino
www.wucker.com

Michele Wucker is the author of the new book The Gray Rhino: How to Recognize and Respond to the Obvious Dangers We Ignore. She brings three decades of experience as a policy analyst, financial journalist and think tank executive to her distinctive and accessible style of thought leadership, combining highly original thinking with incisive analysis. Her 2006 book, Lockout: Why America Keeps Getting Immigration Wrong When Our Prosperity Depends on Getting It Right, drew needed attention to the damage failed U.S. immigration policies do to the economy, and outlined a constructive new approach. Her first book, Why the Cocks Fight: Dominicans, Haitians and the Struggle for Hispaniola, continues to influence scholars and policy makers as the two countries make headlines anew.

In this podcast, Michele talks about the importance of changing our focus from the unlikely to the highly probable events we may think are too big to impact. She discusses the three Gray Rhinos that marketers are likely to face, and tells us why New Coke may have been the best thing that ever happened to Coca-Cola.


ListenListen to this podcast.


This entry was posted in Marketing Thought Leadership Podcast, Podcasts and tagged , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Article: Putting on the best virtual conference — Part 1: A successful pandemic pivot. Linda discusses the steps on how to put on a virtual conference on MultiBriefs: Exclusive.

    Article: Putting on the best virtual conference — Part 2: Learning to be more virtually perfect. Linda discusses the key learnings from holding a virtual conference on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Increased Customer Focus Will Help Business Thrive in 2021" - Linda recommends focusing on what matters to customers now. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats