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Category Archives: Leverage2Market
The Key to Building Brand Advocates
Brandon Murphy 22Squared www.22squared.com Brandon Murphy, SVP and Director of Brand Planning for 22squared, has a diverse background in brand strategy. At Campbell-Ewald in Detroit, he was involved in all levels of planning, including business, brand, creative, and connection planning. … Continue reading
How the Art of Corporate Resilience Impacts Marketing
Pamela S. Harper Founder and President, Business Advancement Inc. www.businessadvance.com Pamela S. Harper is an internationally known business performance expert who helps companies accelerate progress toward their key objectives. Her articles on strategy, leadership, communication, and organizational transformation issues have … Continue reading
The Intersection of Sustainability and Web 2.0
Ruth Ann Barrett EarthSayers.tv www.EarthSayers.tv Ruth Ann Barrett is the publisher and founder of EarthSayers.tv, a rich media site that is the first Web-based network dedicated to the sustainability movement. EarthSayers.tv draws from multiple channels, highlighting the voices of experts, … Continue reading
Understanding the Gen Y Mindset for Increased Productivity and Retention
Lisa Orrell The Orrell Group www.theorrellgroup.com Lisa Orrell is “The Generation Relations Expert” and the author of the popular business book, Millennials Incorporated. Her book has become the premier resource for executives and managers to learn key strategies for recruiting, … Continue reading