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Category Archives: Leverage2Market
How to REALLY Measure the Effectiveness of Social Media
Katie Delahaye Paine KD Paine & Partners www.kdpaine.com Katie Paine is the founder of KD Paine & Partners and publisher of the first blog and first newsletters for marketing and communications professionals dedicated entirely to measurement and accountability. Named one … Continue reading
Online Reputation Management: What You Don’t Know CAN Hurt You!
Celeste Bishop Bishop Market Resources www.bishopmarketresources.com Celeste Bishop is President of Bishop Market Resources, a firm that helps companies, organizations and individuals build a successful web presence with their website and/or blog as the hub driving business growth. She has … Continue reading
Lead Generation: We ’ve GOT to Be Able to Do Better Than This!
Dave Taber SalesLogistix www.saleslogistix.com Dave Taber is President of SalesLogistix, a consultancy focused on improving marketing and sales effectiveness through the use of Salesforce.com. He has over 20 years of experience in high tech marketing and has been focused on … Continue reading
The Case for Measuring Marketing ROI
Jim Lenskold Lenskold group www.lenskold.com Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Founded in 1997, the Lenskold Group provides consulting services to deliver a … Continue reading