Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article
Podcast: Interview of Linda Popky about marketing that matters by Steve Caldwell of Manager Mojo.
Video: Interview of Linda Popky about Marketing Above the Noise by Shawna Suckow of the Buyer Insider.
Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.
SAC® Press Release: Businesses Find Success Doesn't Take a Vacation – Read release
Podcast: Linda Popky interviews author Aliza Sherman who talks about what marketers need to be aware of, and beware of, when using social networks, especially avoiding the technology trap. - Listen.
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Video: Just a Moment for Marketing: Keep 'Em Coming Back for More. Encourage your repeat customers. – View the video
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Linda asks: Should marketing be your priority now?
“I have a dream.” These iconic words were uttered by the late Rev. Martin Luther King, Jr. on the steps of the Lincoln Monument over 50 years ago.
More recently, nearly 800,000 children and young adults had a dream as well. Brought to the U.S. as children, they wanted to continue to get an education, live here, pay taxes, and become official U.S. residents.
The DACA program offered them a path to do that. Until this week. The administration has fulfilled a campaign promise to end the program, telling Dreamers they would no longer be welcome here.
Most of these people know no other home than America. They speak fluent English and are fairly well educated. Some serve in the military; others are first responders, deployed for disaster relief in places like Houston. They are productive members of our society, paying taxes and contributing to their communities. Deporting them could cost the U.S. economy as much as $400 billion dollars. California, home to nearly 28% of the Dreamers, adamantly wants them to stay, as do many large corporations and members of Congress from both parties.
Yet, because they came here without proper visas and paperwork, they are told they must now leave the only place they ever called home.
Nearly 80 years ago in Europe, the Kindertransport saved the lives of nearly 10,000 Jewish children fleeing the Nazis. These children arrived in England as illegal immigrants, without proper documentation. The boat people who fled Vietnam when Saigan fell had no visas. Neither did those families fleeing communism in Cuba over the last 50 years.
In the past, we have done the right thing when faced with a humanitarian crisis. I have a dream that we will work together to do this again.
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Linda says: It’s not too late to get started.
Lead from Within
Lolly Daskal , author of The Leadership Gap: What Gets Between You and Your Greatness, is one of the most sought-after executive leadership coaches in the world. Her extensive cross-cultural expertise spanning 14 countries, six languages and hundreds of companies. As founder and CEO of Lead From Within, she is a catalyst for leaders who want to enhance performance and make a meaningful difference in their companies, their lives, and the world. Among the places her writing has appeared are HBR, Fast Company, Huffington Post, and Psychology Today.
In this podcast, Lolly talks about the main problem with leadership today, as well as what’s different about her leadership model. She discusses the seven traits that are critical for a leader to have, as well as the shadow traits that get between leaders and their greatness, and how these apply directly to marketers.
Listen to this podcast.