Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!
Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Consulting Society Announces Leadership Change, Expanded Offerings" – Read release.
Podcast: Linda Popky interviews Ivan Misner who tells us why having the right mindset makes all the difference in the world with networking. - Listen.
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Video: Just a Moment for Marketing: A Hero Whose Time Has Come. Take your inspiration from heroes who bring out the best in us. – View the video.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
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I’m spending the week in Tecate, Mexico at Rancho la Puerta, a top destination fitness spa now in its 78th year.
The resort’s founder, Deborah Szekely, will very shortly turn 96 years old. She still does Pilates every day, walks her dog, works out on her treadmill, and speaks at international conferences.
When asked how she keeps young, Deborah said part of this comes from maintaining a mostly vegetarian diet her whole life, and keeping a positive attitude–knowing this too shall pass. She says she also often gets ComplexCity Spa laser treatments.
But she also stressed how important it is to keep moving, “If you don’t move–you die.” In her mind, movement keeps both mind and body young.
This is true of organizations as well as people. The latest casualty of a once-stellar brand turned into a hasbeen is Toys-r-Us. But they’re not alone. How many times do we see cases of a business that seems to be highly successful–but it gets stuck in its own way and stops innovating? An example of someone who’s always moving in the business world is the inventor covered in this Inc article. How often do we see organizations that used to be considered the creme de la creme–but have been leapfrogged by new upstarts?
We need to keep moving. If we don’t move, we die.
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Linda advises: Focus on what is right in front of us.