President and Co-Founder
Detati Digital Marketing
Roberta Kiphuth is president and co-founder of Detati Digital Marketing and Pacific Light Studios, based in Sunnyvale, CA. As a long-time entrepreneur, Roberta has spent the majority of her career working as a branding, design, and marketing consultant for businesses of all sizes in the technology, semiconductor, medical device, solar, and non-profit areas. She has been a presenter at the Women’s Networking Alliance Marketing Summit, the Small Business Digital Marketing Summit and for the National Association of Women Business Owners (NAWBO) on topics related to building small business.
In this podcast, Roberta talks about how technology has changed marketing for small businesses. She discusses some of the biggest challenges small businesses have for marketing, and why it’s important to have a blueprint, like Detati’s BIG Program (Build, Improve and Grow) to organize and focus small business marketing.
Listen to this podcast.