Top of Mind Thursday – October 13, 2022: Reinvention

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This week, we held the 19th Annual Meeting for the Society for the Advancement of Consulting.

Our annual theme has been Reinvent for Success which, given what’s going on in the world right now, has been quite apropos. Entire global alliances are being revisited in response to the Russian threat in Ukraine, fuel and food prices are rising, natural disasters are accelerating the movement to fight climate change, and the threat of recession lurks.

Our speakers spoke about disruption, global trends, managing across cultures, supply chain issues, and handling intergenerational workplace issues. We had sessions about using podcasting as a strategic tool, increasing the size of your mailing list, closing sales in today’s world, and more.

This was the third year we held this event virtually, since we knew it was unlikely we could get a critical mass of speakers and attendees to New York for an in-person event. By now, we have much of the process down and things ran fairly smoothly. That means it’s time to change things up for next year. The world is changing and we need to change, disrupt, and reinvent to keep pace.

What are you doing to reinvent yourself and your organization for what’s coming? The choice is not about whether or not to change. It’s about whether you consciously take control of the situation or let someone else reinvent your world instead.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

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