Top of Mind Thursday – June 8, 2023: The Right Spark

Leverage2Market Logo

My gas grill picked an inopportune time to stop working.

With summer fast approaching, this is the time of year when BBQs are the preferred way to cook dinner. Over the last couple of months, it’s been getting harder and harder to get the grill to light. Then, a few weeks ago, it just stopped lighting at all–even though it has plenty of propane gas and everything else seems to be working fine.

The big question was whether or not I should try to get this repaired–or would I spend more money on parts and labor than it was worth. Maybe I should just get a new one at one of the many seasonal sales.

Before doing that, I wanted someone knowledgeable to look at it. Perhaps this was something that wouldn’t be too hard to fix. So I asked the contractor who’s doing some repairs to my house to take a quick look.

That he did–and it was definitely quick. After no more than 30 seconds, he asked me if I had any spare AA batteries. Sure. But what did that have to do with the gas grill?

Turns out the igniter is powered by a AA battery. He swapped that out and voila! The grill lights perfectly. A battery! Who would have guessed? Not me!

How often do we look at something that’s not working and make assumptions that the whole system is faulty? Too often, we jump to the conclusion that we’d be better off starting from scratch instead of letting the people who understand what’s going on tell us what’s really wrong.

Sometimes, all you need is a little something to create a spark.

S’mores, anyone?

Check out our marketing leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats