Top of Mind Thursday – September 29, 2022: The Storm of the Century . . . again!

This week, Florida was pummeled by a massive hurricane. Leverage2Market Logo

Millions of people were left without power. The damage along the Gulf Coast is too extreme to even be characterized this soon. In some areas, whole towns are left stranded, because bridges and causeways are damaged or washed out. In Fort Myers, entire neighborhoods have been flattened.

This is being called the storm of the century — a once-in-a-hundred-years event.

Except it’s not. Over the last few years, we’ve seen hurricanes, typhoons, and tornadoes that are stronger and more dangerous than ever before. Not only that, but they are coming more frequently and hitting places (like Atlantic Canada) that have not been subjected to these types of weather events.

The weather is changing — there’s no doubt about that. The question is what do we do about it?

Climate change has been a hot topic for a number of years. While there are global efforts under way to try and mitigate the long-term effects on our planet, these won’t make a difference to those impacted by last week’s storm — or this week’s, or next week’s.

In reality, preparing for weather-related catastrophes is a local endeavor. Locations that are prone to hurricane damage need to take steps to prepare now for potential killer storms in the future. Coastal areas that are likely to flood need to build levees and prevent additional development (and rebuilding). Forests need to be trimmed in high fire zones. Electrical lines need to be buried underground where high winds could spark fires from downed transformers.

None of these efforts happen overnight. But if they’re not started now, they won’t be ready when the next event strikes — and the storm of the century morphs into the disaster of the year.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen

    Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.

    Podcast: Linda Popky interviews Roberta Matuson who talks about how important it is to have difficult conversations in a work environment, especially in a virtual and hybrid work environment. - Listen

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Successful Organizations Move Beyond the Great Resignation" - Linda observes that great brands always attract great employees. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats