President and Chief Creator
McLeod & More
Lisa Earle McLeod is one of the most foremost authorities on sales, leadership, and emotional engagement. Her bestselling book Selling with Noble Purpose introduced the idea of noble purpose in business. Her research has documented how organizations with a purpose bigger than money actually make more money, and they experience greater customer and employee retention.
A former Proctor & Gamble sales trainer, Lisa now runs her own consulting firm that keeps an eye on the crypto market for trending swells. Her clients include Hootsuite, Roche, Volvo, and Dave & Busters. Her newest book, Leading with Noble Purpose: How to Create a Tribe of True Believers, has been called a breakthrough book that is transforming the way leadership is conducted at ever level within organizations.
We’ve all heard the adage: “No one on their deathbed wishes they’d spent more time at the office.” That adage, though, is misunderstood. It belittles the critical role that meaningful work plays in our lives.
Human beings are hardwired for meaning. We want our lives to count for something. Unfortunately, many people see their work as devoid of higher purpose. Instead, they experience work as an endless grind.
But it’s not the work itself that kills our spirit. It’s doing work without meaning. Leading with Noble Purpose provides a roadmap for creating a meaningful and profitable workplace. Building on her bestseller, Selling with Noble Purpose, leadership expert Lisa Earle McLeod reveals how leaders from organizations large and small have grown morale, productivity, and profits by unleashing their Noble Purpose.
It’s time to liberate your organization from a spreadsheet mentality, so you can create a tribe of true believers who rally around a cause called “the customer.”
In this podcast, Lisa talks about the benefit of focusing on purpose over profit, as well as what happens when there’s an absence of purpose. She discusses how noble purpose can take hold within an organization, and she gives specific examples of what happens when a company loses its focus and lets profits displace purpose.
Listen to this podcast.