Top of Mind Thursday January 18, 2018: This is Not a Drill

Top of Mind Thursday

Saturday morning, less than 12 hours after arriving in Hawaii for vacation, I was rudely awakened by a loud alert on my cell phone: Ballistic missile threat inbound to Hawaii. Seek immediate shelter. This is not a drill.

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Wow. Talk about a shocking way to start a vacation! We were already inside a condo in a concrete building, so we were likely as sheltered as we could get. The problem was we had no idea what was really happening.

It took close to 15 minutes for local TV stations to interrupt programming with banners repeating the warning, and it was a full 38 minutes before the state emergency management team released an official notification that this was a false alarm. CNN didn’t even pick up the story until after the alert had been cancelled. It was on Twitter that we got the most up-to-date information, including tweets that said this was likely a false alarm.

Meanwhile, in Honolulu, people panicked–running from beaches, exiting freeways, clearing shopping areas. This is no surprise. Not only was Honolulu more likely to be an intended missile target than where we were on Maui, but Honolulu’s Pearl Harbor HAD been bombed during WWII. And the alert sent out during that attack 76 years ago ended with the very same words: this is not a drill.

Hawaii is investigating why this alert was sent out: what processes need to be changed to prevent someone from mistakenly sending an alert like this to over a million people? Just as importantly, why did it take so long to let those same people know that this was a false alarm?

How does your business protect itself, employees, and customers from unwarranted communications like this? What safeguards do you have in place to ensure these types of mistakes don’t happen? And, if they do happen, what is your plan to alert all involved as quickly as possible that the threat is managed or not real?

What happened here in Hawaii is that the emergency management team likely didn’t run enough drills to test the system and find the holes. Don’t let this happen to you. Otherwise, that sucking sound you hear may be your customers losing confidence in your ability to serve them. And, trust me, that will be the real thing–not a drill.

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linda@popky.com
(650) 281-4854
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The Pause That Refreshes: How Slowing Down Can Lead to Greater Business Success

Liz Bywater
Founder and President
Bywater Consulting Group
www.lizbywater.com

Dr. Liz Bywater helps C-Suite leaders increase influence, catapult innovation, accelerate growth, build exceptional teams, and thrive amid the pressure of a 24×7 world. Her clients include top-tier executives at Johnson & Johnson, Nike, Thomson Reuters, Bristol-Myers Squibb, and more. She provides expert commentary for the Wall St. Journal, New York Times, and Fast Company and has been a featured guest on CBS radio’s Philadelphia Agenda and Remarkable Women. She is the author of the recently published book, Slow Down to Speed Up: Lead, Succeed and Thrive in a 24/7 World.

In this podcast, Li talks about the hazards of moving too fast and how a strategic pause can actually accelerate growth. She discusses why it’s as critical to identify what not to do, as it is to do more, and tells us the three ways executives and teams can protect their time in today’s crazy world.


ListenListen to this podcast.


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Just a Moment for Marketing: Polarization: The Result of Unresolved Friction

Linda advises: Don’t let friction divide us.

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Top of Mind Thursday January 11, 2018: Time’s Up for Change

Top of Mind Thursday

Over the last several months, the issue of sexual harassment and assault has become front page news on an ongoing basis.

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Some of the biggest names in Hollywood have been brought down by allegations of abuse and inappropriate behavior. The hashtag campaign #MeToo resulted in millions of women throughout all walks of life saying, yes, this also happened to me.

Now a group of 300 women in Hollywood have launched an initiative called Time’s Up to help fight workplace sexual discrimination, harassment and inequality–including the establishment of a legal defense fund to help less privileged women bright their grievances as well. Stars attending Sunday’s Golden Globe awards presentation all wore black to support this movement, and both men and women are saying we’ve had enough of this behavior.

The problems being discussed didn’t appear out of nowhere. But it took a group of courageous individuals to stand up and say we won’t take it anymore to effect change.

What major issues may be lying in wait in your industry? How can you be seen to be part of the solution to solving those issues, rather than perpetuating the problem? How will you react when time’s up?

To subscribe, please click here.

Contact me to find out how to get heard above the noise


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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