Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!
Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Strong Economy Creates Long-Term Growth Opportunities for Smart Businesses" – Read release.
Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.
Take our Marketing Above the Noise Assessment.
Video: Just a Moment for Marketing: Mocha on Marketing: It Doesn't Smell Right. If it doesn't smell right, it just isn't right. – View the video.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
Subscribe to the Top of Mind Thursday NewsletterFree articles download with sign up
Marketing Above the Noise
Mocha and Linda say: Sometimes it’s the journey that should captivate us, not the destination.
While watching the NBA Playoffs this week, I saw two ads in a row that were dedicatsed to apologies.
The first, from Facebook, told us we should go back to the early days when people went to the site to find and interact with friends. Then they apologized for losing their way over the last few years, including fake news and selling data in appropriately.
The second was from Wells Fargo, who invoked their proud heritage and apologized for losing their way. They talked about how they’ve been rededicated in 2018 and eliminated the behaviors causing the problems.
Admitting you’re wrong is a step in the right directions. (It beats CA utility PG&E, who ran ads singing their own praises after the deadly San Bruno fire–until a federal judge required them to use their ad budget to publicly acknowledge their errors and talk about changes being made.
But apologizing only goes so far. If you’ve really changed your behavior, show us what you’re doing differently, and do it again and again until the behavior becomes permanent practice.
Until then, don’t expect us to forgive and forget when you apologize. Sorry.
Consultants: Special membership rates on membership in the Society for the Advancement of Consulting this week only. Learn more.
Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
Dr. Ivan Misner is the founder and chief visionary office of BNI, the world’s largest business networking organization. Founded in 1985, the organization now has over 8,200 chapters throughout every populated continent of the world. In 2017 alone, BNI generated 9.8 million referrals, resulting in roughly $13.1 billion dollars’ worth of business for its members. The author of 22 books, Ivan is a columnist for Entrepreneur.com, and he has been featured in the LA Times, Wall St. Journal, and New York Times, as well as on CNN, the BBC, and NBC’s The Today Show.
In this podcast, Ivan tells us why having the right mindset makes all the difference in the world with networking. He explains how effective networks focus on visibility and credibility before profitability, introduces us to the 24/7/30 rule, and explains why it’s more important to be interested, rather than interesting. Learn something new about the use of soda pdf software, visit their website directly for more details here at sodapdf.
Listen to this podcast.
The millenials are taking on big issues today.