Top of Mind Thursday – July 14, 2022: Inflated Hysteria

Inflation is out of control. Prices are rising faster than they have in the last 40 years. We are headedLeverage2Market Logo into a deep recession that threatens our way of life.

Reading the news headlines, you’d think the world was about to end. Granted, there are people in the US struggling to make ends meet with the recent rises in the price of fuel, housing, and food, but overall, things are not so totally terrible here.

For a number of years–especially through the pandemic–the Federal Reserve kept the cost of money artificially low. It might be hard to remember now, but for years there’s been an ongoing chorus of how low interest rates were ruining us. Now, we hear the same thing as rates rise.

Here’s what’s interesting. The unemployment rate today is at 3.6%–a twenty-year low. That’s pretty amazing, considering that exactly 2 years ago, at the height of the pandemic, nearly 15% of people were out of work.

Energy costs are higher now–but the cost of fuel is not nearly as high here as in the rest of the world. Food prices are rising, but we don’t have the shortages of basic staples like grain (or natural gas) that much of the world is experiencing because of the war in Ukraine.

US inflation is now estimated at 9.1%–still much lower than in the ’80s and nothing compared to places like Zimbabwe or Sudan with current rates close to 200%, Turkey at 79%, or Sri Lanka (in total turmoil) at 55%.

We don’t have shortages of food or fuel in America. We can solve pricing blips by being more efficient and innovative. Even with gas at $5+ gallon here, we still get more fill up for our buck than countries like South Korea, Australia, France, Canada, Germany, Italy, and the UK. We could go more miles for the same money with even more efficient vehicles–including hybrids and EVs—and help save the planet, too.

It’s estimated we waste 108 billion pounds of food each year–roughly 40% of all food served in America and enough to produce 130 billion meals. Imagine how much better we’d all be if we had ways to use our existing food stores more efficiently and with reduced waste.

Maybe it’s time to deflate the hysteria about prices and focus on pumping up innovation instead. Time to fuel a different discussion.

Subscribe to this newsletter.

Contact me to find out how you can get heard above the noise–even in a crisis situation.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , | Comments Off on Top of Mind Thursday – July 14, 2022: Inflated Hysteria

Top of Mind Thursday – July 7, 2022: Phone Home

Today is the 15th birthday of the iPhone.

Whether you use an iPhone or an Android, Apple’s introduction of this new technology changed the way weLeverage2Market Logo all interact with the world.

Before iPhones, cell phones were, well, just phones. Now, making voice calls on a mobile device is something many of us don’t do very often. But we do use these devices all day (and night) long to send emails and texts, watch videos, post on social media, order everything from meals to transportation, and track all kinds of things, including the food we eat, the wine we drink, and the exercise we do each day.

This didn’t happen overnight–it took time for this functionality to be added and for apps to catch on. A whole ecosystem of developers sprung up to provide these capabilities. Some apps never really caught on. Remember Google Wave, Vine, and Quibi?

But the power we have in our hands today exists because 15 years ago Apple developed an entire technology ecosystem hidden behind the guise of a cell phone.

Forty years ago, we all watched ET try to phone home. Today, our mobile phone is our home.

What will the next 15 years bring? No one knows. Based on what we’ve seen before, anything is possible.

Subscribe to this newsletter.

Contact me to find out how you can get heard above the noise–even in a crisis situation.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , | Comments Off on Top of Mind Thursday – July 7, 2022: Phone Home

Top of Mind Thursday – June 30, 2022: An Equal and Opposite Reaction

Isaac Newton’s Third Law says for every action, there’s an equal and opposite reaction. It follows then that Leverage2Market Logo a very large action would generate an equally large reaction.

That’s what’s happened in the last week since the US Supreme Court overturned the Roe v. Wade decision, which protected a woman’s right to choose what happens to her body.

Throwing away 50 years of precedents is a big action. The reaction in some states is to enact laws that force a woman to carry a pregnancy to term–no matter the situation. In others, actions are being taken to ensure women’s rights are protected and to help those who may need to seek abortion services far from their homes.

I’ve met many women through the years who were forced with the tough decision to end a pregnancy. None of these women were pro-abortion: they all had to make a tough decision in a difficult situation. Some of these women were victims of rape and incest. In many cases, the fetus was so badly deformed it could not sustain life on its own. In others, the fetus had died in utero but not been expelled. Continuing the pregnancy would possibly harm or kill the mother without changing the outcome for the fetus.

I understand there are people who believe it’s morally wrong to terminate a pregnancy. I hope they never are in the situation where they have to make this terrible choice. But just as they are entitled to make their life choices, other women should be allowed to make their own decisions as well.

Prohibition didn’t do a think to stop drinking–it just moved the activity underground. Data shows that eliminating legal protections for women doesn’t reduce the number of abortions–it just means fewer procedures are done safely.

In this case, the reaction to the Supreme Court decision will likely mean more women will die and fewer people will be born. All the healthy children born to a woman who has terminated a previous pregnancy wouldn’t exist if that mother died. I suspect that’s not a result those in charge of these laws have seriously considered.

Subscribe to this newsletter.

Contact me to find out how you can get heard above the noise–even in a crisis situation.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , | Comments Off on Top of Mind Thursday – June 30, 2022: An Equal and Opposite Reaction

Top of Mind Thursday – June 23, 2022: Flood of Memories

Five years ago, my daughter made this short documentary for film school about the impact of Hurricane Agnes.

Fifty years ago today, at 5:15 am, my mother shook me awake with the words, “You need to get up–there’sLeverage2Market Logo going to be a flood and we need to leave.”

Hurricane Agnes was descending on the East Coast and hitting our area of Northeastern Pennsylvania particularly hard. A little more than 36 hours later, the Susquehanna River overflowed its banks. Most of Wilkes-Barre and Wyoming Valley was underwater–including our house.

While there was limited loss of life because of the timely evacuation efforts of local officials, the damages were devastating. Of the $3 billion in damage (over $21 billion in today’s dollars), two thirds of that was along the Susquehanna River basin.

In a flash, everything we owned was gone. We were homeless, camping out in the living room of friends on higher ground. We lived off food stamps, Red Cross handouts, and food donations from a hastily set up food kitchen. It was months before we were back in our house.

The Valley did rebuild–which took years. The federal government stepped in to provide relief, and FEMA was born as a result of what was learned from this disaster. The national flood insurance program was also created after Agnes, because low-cost, accessible flood insurance had not been available at that time.

Those of us who lived through this learned an important lesson. All of the material things we own can disappear in an instant. Family, friends, memories–that’s what counts, everything else can be replaced.

Everyday there are disasters happening around the world. Yesterday’s earthquake in Afghanistan is just the latest. Fifty years after the fact, when I hear about a natural disaster, the memories come flooding back–with the realization that we have to help those in need, because we know what it’s like to be at the mercy of Mother Nature.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , | Comments Off on Top of Mind Thursday – June 23, 2022: Flood of Memories

  • Read Our Blog

  • What’s New

    Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen

    Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.

    Podcast: Linda Popky interviews Roberta Matuson who talks about how important it is to have difficult conversations in a work environment, especially in a virtual and hybrid work environment. - Listen

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Successful Organizations Move Beyond the Great Resignation" - Linda observes that great brands always attract great employees. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats