Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.
Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.
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Video: Just a Moment for Marketing: Guilt by Association. With whom is your brand connected? – View the video.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Author Archives: Leverage2Market
Linda observes: Companies go through midlife crises, too.
Roseanne Barr’s revived sitcom was cancelled this week after she let loose a series of racist and anti-semitic tweets. This was not the first time Barr’s tweeting had gotten her into trouble, and she had supposedly been warned by the network … Continue reading
Linda advises: Create methods to manage marketing.
Last weekend, the attention of much of the world was focused on Windsor, England, where Britain’s Prince Harry wed American actress Meghan Markle in a much-anticipated televised extravaganza. The Harry-Meghan romance has captured the hearts and minds of people … Continue reading