What on Earth happened to this newsletter for the last two weeks?

After nearly 13.5 years of faithfully producing Top of Mind Thursday every single week (much longer than my best Wordle streak!), you may have noticed there have been no newsletters for the last two weeks.

Did I just get lazy or forget about all of you? Definitely not.

I was actually quite busy—relocating from the Bay Area to Israel with my daughter and Kozmo the Kooky Dog for the next phase of our life adventure.

This involved much clearing, packing and donating belongings, a long car ride to LAX airport and an even longer plane ride to Tel Aviv —after which I’ve been working my way through a long list of new immigrant tasks as well as some basic things, like getting high-speed internet installed.

We’re up and running now, so expect to hear from me every week again.

Why did we do this? It’s something we’ve been thinking about for years and finally decided the time was right. As time goes by, I will share some of my experiences as a new immigrant in a new land. Things are far from perfect here, but they’re also not nearly as dire as mainstream Western media would lead you to believe.

Some things that worked well in the US are much harder here, and vice versa. Many things seem to take a little longer here than they did in our old life, but there’s also the feeling people jump in when needed to get things done.

A great example: A plumber jumped into action with just seconds to spare to save the FlyDubai flight a couple of weeks ago. But if you needed your clogged toilet fixed, he’d get around to it. . . maybe tomorrow, maybe the next day, or maybe some day after that. Eventually.

I’ll still be sharing ideas and thoughts about marketing, business, and the world. . . with a little different perspective.

Hope you’ll continue to join me on this exciting new journey.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com