Achieving Liftoff: How to Plan Product Launches That Soar

Jane Willis
Partner
Proper Rebel
www.goproperrebel.com

Jane Willis has successfully launched dozens of products at major corporations and start-ups. She was a VP of Product Marketing ad Adobe Systems and head of marketing for a small company, PayCycle, which was sold to Intuit. At Proper Rebel, her mission is to help companies launch and grow products.

In this podcast, Jane talks about the key strategy questions that need to be resolved to have a successful product launch. She discussed some of the 25+ ways companies can compete strategically in a marketplace, and discusses some of the most common product launch mistakes she’s seen over the years.


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Just a Moment for Marketing: Mocha on Marketing: Creatures of Habit

Mocha and Linda advise: Treat your customers consistently throughout your company.

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Top of Mind Thursday July 27, 2017: Marching Backwards

Top of Mind Thursday

On July 26, 1948, President Harry Truman signed an order desegregating the American armed forces. Yesterday, 69 years later, President Trump issued a tweet removing all transgender personnel from our military. 

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More than 15,000 transgender soldiers already serve in the military, putting their lives at risk to serve their country. The reason cited for their removal was medical costs–yet it appears that these costs are a mere fraction of a percentage point of the military budget, and less than 20% of what is spent on Viagra prescriptions.

It’s more likely there’s more to it. We tend to have a fear about people who are “different.” In the past, this was based on skin color, gender, religion, and disabilities. Today, we also see this discrimination based on ethnic origin and sexual orientation.

As business people, we are in the position to offer our products and services to a broad spectrum of customers. When we choose to let our fears govern our behavior, we send a negative message that reaches customers, prospects, employees, and those all around us.

And when we choose to focus on only those characteristics that are relevant to the situation at hand, we send a message that says we truly are open for business.

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Just a Moment for Marketing: Talking to the Box

Linda asks: Can you help your customers in new ways?

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