If you don’t want to deal with something unpleasant, ignore it and it will go away, right?

Highly unlikely.

If you ignore a lump in your breast or unusual rectal bleeding, you can miss the early signs of a cancer that may be treatable and possibly cured. If you ignore the signs of a potential contagion, you may miss the opportunity to prevent the next pandemic. And if you ignore the signs of impending severe weather events, you may miss the ability to warn people and save lives.

All of this seems logical, and yet programs that prevent cancer, watch for impending disease outbreaks, and track extreme weather events are all being defunded by the current administration.

We’ve all seen the results of not having the right information in place to prevent tragedies—whether that means watching loved ones die of diseases that might have been treatable, suffering through a global pandemic, or cleaning up after a massive hurricane, flood, or firestorm.

Prevention is always less costly than cleaning up after a disaster or health crisis. But it doesn’t provide the instant buzz of a headline that screams, “Look at how much we just saved!”

At what cost?

Unfortunately, by the time the full effects of these cuts are realized, prevention may no longer be an option. Mitigation may be limited, and the associated costs—in terms of human lives as well as dollars—will likely be astronomical.

All to avoid dealing with something that seems unpleasant now. But in the long run, the only really bad information is that which you don’t have in time to make informed decisions.

In that case, what you don’t know really can kill you.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com