This week marks the 12th anniversary of this newsletter.
Back in 2013, I didn’t know how this would work out. Would people read it? Would they care? And how long could I keep doing this every single week?
Well, here we are—624 issues later. We’ve been through a lot together—4 presidential administrations; wars in the Middle East, Ukraine, and Pakistan; social justice, racism, antisemitism; business successes and failures; trade wars; and the implications of diplomatic tensions between the US and many of its long-term partners. Oh, and let’s not forget that little COVID pandemic thing that threw the whole planet for a loop for a couple of years.
Yet, a dozen years later, I’m still here, and so are all of you. We may not agree on all issues, but I appreciate the fact that you are still reading this and letting me know when something resonates, as well as when you think I’ve missed the mark.
My goal now remains what it was then—to provide you with a quick thought each week relating what’s going on in the world to business and marketing. Short, sweet, and to the point.
That’s what’s Top of Mind for me this week. Thanks for coming along on the ride.
Check out our marketing leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
