Top of Mind Thursday – March 9, 2023: What I Said Isn’t What I Believe

Leverage2Market Logo

For decades, American television audiences would tune in to hear newscaster Walter Cronkite update them on the day’s events, ending with his catch phrase, “And that’s the way it was.”

Forty plus years later, the news media has morphed into a totally different animal. Not only do we have a near infinite number of options and delivery vehicles to choose for news, but just about anyone with an electronic device and an internet connection can choose to create and publish their own take on current events. Many of these “news creators” offer nothing more than their own opinions, based on speculation or preconceived biases.

Yet, when a major global media organization adds the word News to their name, we take them at their word that they’re actually airing stories that are their version of “the way it was.”

Now, as a result of a billion dollar lawsuit by Dominion Voting Systems against Fox News, we’re learning that both on-air personalities and senior executives at Fox knew the 2020 election had not been stolen, and that Biden was duly elected president. In spite of this, they went on air hundreds and hundreds of times saying just the opposite–because it’s what they thought their viewers wanted to hear.

Rupert Murdoch is quoted as saying he didn’t see things as red or blue, but only green–the color of money.

Abe Lincoln wisely told us you can fool all of the people some of the time, and some of the people all of the time, but not all of the people all of the time–which may become a very expensive lesson for Fox.

While I don’t believe most organizations operate in as egregious a manner as Fox, there are times when just about everyone says something they don’t really believe–for one reason or another.

Stop and look at what’s being said by your people and your organization–to customers, suppliers, employees. How often are you saying things that no one really believes: whether it has to do with product delivery, service commitments, or operating a safe railroad (as in the case of Norfolk Southern and the toxic disaster in East Palestine, Ohio).

If you don’t believe what’s being said, then stop your team from saying it. The longer you keep going, the bigger the hole you’re digging. Don’t wait for a billion dollar lawsuit or a train derailment.

Ask yourself: Could I look Walter Cronkite in the eye and honestly say, “That’s the way it was”?


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats