Top of Mind Thursday – June 19, 2025: The World Watches

 

Leverage2Market Logo

Dear Linda,

Last Friday, after 20 months of ongoing attacks from Iran and its proxies, Israel finally struck back—hitting Iranian military officers, drone and missile launchers, and nuclear sites.

What caused the IDF to move now? The consensus that Iran was extremely close to having nuclear weapons. In fact, there was concern, they were about ready to add nuclear warheads to the ballistic missiles they have been lobbing at Israel since the weekend.

In retaliation, Iran has send over 400 missiles and 1000 drones into Israel. Amazingly, all of the drones and about 94% of the missiles were intercepted or failed to hit their targets. Some, however, did land in civilian areas, killing 24 Israelis (including Israeli Arabs), and injuring more than 200 people. In addition, missile hits to residential buildings have left over 5000 Israelis homeless.

Yesterday, a newer missile, containing cluster munitions (illegal according to international law) severely damaged a civilian hospital in Be’er Sheva. Luckily, the hospital had been evacuated so there were no deaths.

As bad as the Iranian attacks have been, the thought of what would have happened had these missiles been carrying nuclear warheads is frightening.

While Israel has focused on military targets and warned civilians to leave potential target areas, Iran’s attacks have been almost entirely focused on civilian residential areas, businesses, and a hospital—and they come without warning. In Gaza, hospitals are often used as cover for Hamas headquarters and munitions storage underneath. In Israel, a hospital really is just that—only a hospital.

Since October 7, 2023, the media and world leaders have pushed back on Israel’s efforts to root out Hamas, without noting that Hamas uses its own people as human shields. When Iran hit Israeli civilian targets this week, the response from the world was at best subdued, and in many places nonexistent.

While the world sits back quietly watching and waiting, Israeli forces are working hard to dismantle a threat not just to their country, but to the entire Western world. Donald Trump may send in American forces to help eliminate the nuclear threat. . . or he may just sit back and watch Israel do their thing.

Meanwhile, the Iranian people are watching too. After nearly a half century of a repressive regime that has slaughtered too many of its own people, they’re ready for a new day. Let’s hope the world does not disappoint them.


Check out our marketing leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in Top of Mind Thursday Memo and tagged . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats