Tag Archives: strategy

Just a Moment for Marketing: The Cost of Hidden Friction

Linda advises: Bring friction to the forefront to manage it better.

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Just a Moment for Marketing: Managing the Cross-Cultural Elephant in the Room

Linda recommends: Embrace the elephant in the room.

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Just a Moment for Marketing: Engineers Are From Vulcan; Marketers Are Not

Linda advises: Find common ground to work together effectively.

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Just a Moment for Marketing: Destructive vs. Constructive Friction

Linda advises: Find that inflection point where constructive friction turns into innovation.

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