Author: Linda J. Popky
Read our Top Ten Articles


Publications From: 2012 – Present | 2009 – 2011 | 2007 – 2008 | 2004 – 2006

May 2008

The Worst of Times, the Best of Times
An article by Linda Popky, President, Women in Consulting, on the EmploymentCrossing | ConsultingCrossing website.

March 2008

Planting the Seeds of Success
Linda discusses why marketing in a down time helps business turn up in CB Software System’s newsletter.

February 2008

Marketing ThoughtLinda Popky authored two entries in this book on Marketing Thought Leadership:
Marketing Thought: Tools, Tactics and Strategies that Drive Results

Order the book

February 2008

The Power of Community in Consulting
Linda discusses the “on your own” part of consulting in this article on the ConsultingCrossing(tm) website.

January 2008

Taking Control of Your Marketing Career
Three-part feature on the Marketing Crossing website.
Part 3: More Effectively Marketing Product You

December 2007

Marketing Your Career: Positioning, Packaging and Promoting Yourself for SuccessLinda Popky has authored:
Marketing Your Career: Positioning, Packaging and Promoting Yourself for Success

Order the book from the Woodside Business Press.

November 2007

Taking Control of Your Marketing Career
Three-part feature on the Marketing Crossing website.
Part 2: Making Career Change Work for You

October 2007

Taking Control of Your Marketing Career
Three-part feature on the Marketing Crossing website.
Part 1: Mentoring That Means Results

August 2007

Journey to Marketing Operations MaturityJourney to Marketing Operations Maturity: A Best Practices Benchmarking Study from Marketing Operations Partners

Coauthored by Linda Popky.
Executive Summary (pdf file)
Author Bios (pdf file)
Read more…

Purchase Journey to Marketing Operations Maturity

April 2007

Today’s Big Issues Drive Tomorrow’s Consulting Business
It’s smart to look at key global issues and trends and help your clients consider their importance to their businesses.
Read the article…

April 2007

Consider the Customer: Differentiate your venture by focusing on your customers
The third in a series of three articles in American Venture Magazine.
Read the article…

March 2007

Travel Tips from Alan’s Forums
Linda contributed to this 10-page article on consultant travel tips covering everything from laptops to limos, carry-on to concierge.
Read the article…

March 2007

FabJob Guide to Become a Business ConsultantLinda Popky is quoted in the
FabJob Guide to Become a Business Consultant.

Download the ebook from the FabJob.com website.

February 2007

Marketing Strategy: Setting the Foundation for Startup Success
The second in a series of three articles in American Venture Magazine.
Read the article…

January 2007

Playing to the Audience: Position Your Venture Appropriately for Each Key Audience
The first in a series of three articles in American Venture Magazine. Read the article…

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    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.

    Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.


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    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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